The Deadly Duo: Spam and Viruses, October 2005
Data insights

The Deadly Duo: Spam and Viruses, October 2005

20y Enid Burns

The Deadly Duo: Spam and Viruses, October 2005

Sony’s DRM software opens a wide doorway to malicious attacks. Read More...

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Baby Step That Generates Giant E-Mail Leaps
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Baby Step That Generates Giant E-Mail Leaps

20y Jeanniey Mullen

Baby Step That Generates Giant E-Mail Leaps

Sometimes a small change in a campaign translates into a giant leap in results. Read More...

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E-Mail: Online Marketing’s Overlooked Stepchild?
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E-Mail: Online Marketing’s Overlooked Stepchild?

20y Jeanne Jennings

E-Mail: Online Marketing’s Overlooked Stepchild?

E-mail has long suffered from an identity crisis. But like any other type of marketing, it takes time to perfect your approach. Six steps to improving...

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E-Mail Invitations as Exciting as the Actual Event
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E-Mail Invitations as Exciting as the Actual Event

21y Karen Gedney

E-Mail Invitations as Exciting as the Actual Event

Want prospective attendees to get pumped up for your event? Try pumping a little more creative juice into the e-mail. Read More...

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Successful E-Mail Tactics: Entrance and Exit Strategies
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Successful E-Mail Tactics: Entrance and Exit Strategies

21y Jeanniey Mullen

Successful E-Mail Tactics: Entrance and Exit Strat...

Entrance and exit strategies are critical to your e-mail program contact flow. Some tips to get you started. Read More...

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Deliverability Slips At ISP Level
Data insights

Deliverability Slips At ISP Level

21y Enid Burns

Deliverability Slips At ISP Level

Gross e-mail deliverability rates fell three percent in the past quarter; while false positive filtering rates improved for most ISPs. Read More...

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E-Mail Headers: Where the Action Is
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E-Mail Headers: Where the Action Is

21y Kirill Popov and Loren McDonald

E-Mail Headers: Where the Action Is

The most important part of an e-mail message may be something outside of the creative process: the e-mail header. How to decipher it. Read More...

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Delivra
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Delivra

21y rumo

Delivra

Delivra offers an e-mail software-as-a-service and list rental service. Read More

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Retention E-Mail: Persistence or Arrogance?
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Retention E-Mail: Persistence or Arrogance?

21y Jeanne Jennings

Retention E-Mail: Persistence or Arrogance?

Sometimes, people on your list just aren’t into you. When to let go. Read More...

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E-Mail Arrives Broken
Ad Industry Metrics

E-Mail Arrives Broken

21y Enid Burns

E-Mail Arrives Broken

E-mail clients and spam filters block graphics from unknown senders -- and cause many marketing campaigns to fail. Read More...

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Ensure Contacts Never Lose Track of You
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Ensure Contacts Never Lose Track of You

21y Karen Gedney

Ensure Contacts Never Lose Track of You

Moved? New job? New e-mail address? New Web site? One e-mail technology addresses all those issues. Read More...

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The Deadly Duo: Spam and Viruses, September 2005
Data insights

The Deadly Duo: Spam and Viruses, September 2005

21y Enid Burns

The Deadly Duo: Spam and Viruses, September 2005

Banks counter phishing with proactive approach while financial spam continues to rise. Read More...

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Brand’s Power in E-Mail
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Brand’s Power in E-Mail

21y Jeanniey Mullen

Brand’s Power in E-Mail

Does your e-mail deliver the brand impact it should? Ten quick questions to ensure messages deliver on the brand promise. Read More...

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Between "Bounced" and "Delivered"
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Between "Bounced" and "Delivered"

21y Jeanne Jennings

Between "Bounced" and "Delivered"

Just because an e-mail doesn’t bounce doesn’t mean it’s delivered. Read More...

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Prepare Yourself for E-Newsletter Success
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Prepare Yourself for E-Newsletter Success

21y Karen Gedney

Prepare Yourself for E-Newsletter Success

How to get past the angst, and how to cope with success. Read More...

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What Happens When You Remove the E-Mail Blinders?
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What Happens When You Remove the E-Mail Blinders?

21y Jeanniey Mullen

What Happens When You Remove the E-Mail Blinders?

The rules of e-mail are changing. Adopting a holistic approach to your e-mail marketing will pay off now and in the future. Read More...

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What Will That E-mail Audit Turn Up?
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What Will That E-mail Audit Turn Up?

21y Kirill Popov and Loren McDonald

What Will That E-mail Audit Turn Up?

Four common problems audits turn up -- and how to fix them. Read More...

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A New Image Boosts Orders by 60 Percent
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A New Image Boosts Orders by 60 Percent

21y Jeanne Jennings

A New Image Boosts Orders by 60 Percent

A very clean test -- and some very positive e-mail campaign results. Read More...

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My E-Newsletter & Me: The Journey Begins
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My E-Newsletter & Me: The Journey Begins

21y Karen Gedney

My E-Newsletter & Me: The Journey Begins

Karen finally puts her own e-newsletter together. Some lessons learned. Read More...

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How’s Your Unsubscribe Reputation?
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How’s Your Unsubscribe Reputation?

21y Kevin Newcomb

How’s Your Unsubscribe Reputation?

LashBack creates a program for large e-mail senders to certify list suppression practices across the brand. Read More...

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Beware the E-Mail Marketing Blinders
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Beware the E-Mail Marketing Blinders

21y Jeanniey Mullen

Beware the E-Mail Marketing Blinders

Marketers and customers define "e-mail program" differently. Three steps to help you leverage some of the most valuable marketing space available toda...

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The Deadly Duo: Spam and Viruses, August 2005
Data insights

The Deadly Duo: Spam and Viruses, August 2005

21y Enid Burns

The Deadly Duo: Spam and Viruses, August 2005

Opportunist spammers adapted the Katrina name to attract attention in late August, meanwhile phishing and virus attempts decreased. Read More...

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DoubleClick Reports Decline in Open Rates
Data insights

DoubleClick Reports Decline in Open Rates

21y Enid Burns

DoubleClick Reports Decline in Open Rates

Open rates continue to decline, though conversion rates remain strong. Read More...

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Segmentation: Learning From Best Buy
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Segmentation: Learning From Best Buy

21y Jeanne Jennings

Segmentation: Learning From Best Buy

Still making excuses for not segmenting your e-mail list? Jeanne puts four to rest. Read More...

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Create Personal PR With E-Mail
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Create Personal PR With E-Mail

21y Karen Gedney

Create Personal PR With E-Mail

Create your own PR campaign to educate recipients about your ever-evolving capabilities. Read More...

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Marketers Fret Over Deliverability
Ad Industry Metrics

Marketers Fret Over Deliverability

21y Enid Burns

Marketers Fret Over Deliverability

As the number of per month e-mail campaigns grows, marketers face deliverability fears. Read More...

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Can You Pass an E-Mail Reputation Audit?
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Can You Pass an E-Mail Reputation Audit?

21y Kirill Popov and Loren McDonald

Can You Pass an E-Mail Reputation Audit?

The auditors are coming! Take this mini-audit first, to see if you’re ready. Read More...

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