If each email cost money to send (like a letter), who would really pay? Read More...
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View articleThey took the bait! Edward shares the results from the screen scrape traps hidden in a previous column. Read More...
View articlePutting the user experience back into email marketing. Read More...
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View articleCorporate email is more infected with viruses, spam and porn than ever before, according to a new study out by MessageLabs Inc. Read More...
View articleThe whys -- and hows -- of measuring your e-newsletter’s performance. It could be the only CRM tool you’ll ever need. Read More...
View articleEmail's a powerful lure for motivated shoppers but only a first step in the buying cycle. If customers are still searching when they get to your site,...
View articleActiveState’s PeerMessage application uses probability modeling to determine whether a particular email message is or is not spam. Savvy Perl programm...
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View articleAs if the proliferation of commercial spam wasn’t enough, must we now waste our time sifting through pitches from the good guys? Read More...
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View articleA growing number of elected officials in the U.S. are finding that the power of the people may lie in the power of the Internet. Read More...
View articleTrying to define spam is like trying to define porn -- you know it when you see it, but everyone has a different idea. Is a clear definition possible?...
View articleRich media email: skating on thin ice? Here’s how the Rangers scored. Read More...
View articleRemember good, old fashioned customer service? Handle it with email -- with three proven methods. Read More...
View articleWhat do marketers have up their sleeves this holiday season? Al lays out eight steps for fourth-quarter success. One: Make a list. Two: Check it twice...
View articleE-businesses looking for a competitive edge, customer loyalty and high satisfaction scores may want to pay closer attention to their inboxes. Read Mor...
View articleKaren and Joanna are on a mission: Track down leading B2B email marketers and pump them for secrets. Read More...
View articlePaul thinks he’s got the solution to the email spam/blocking/filtering problem. Read More...
View articleThe levels of email permission and why they matter as much to you as to your clients, customers, and contacts. Read More...
View articleDon’t be surprised if you can’t find a friend or colleague online. A new study indicates that 31% of email addresses change each year. Read More...
View articleWant a low cost, effective way to drive customers to your site and keep your brand on their desktops? Here’s a quick lesson from the University of Day...
View articleWith the aid of new software, some companies are going to the source when it comes to battling the deluge of spam that is overflowing their inboxes an...
View articleSoftware vendor Tumbleweed Communications updates its Secure Guardian email security tool, adding new delivery methods and PKI support along with enha...
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