Concluding a 12-part series on newsletter publishing, Alexis Gutzman discusses how to find potential sponsors and advertisers for your newsletter. Rea...
View articleYou test everything else -- creative, message, offer -- on your email marketing communication, so why does the subject line so often get overlooked? R...
View articleOnce you've adopted and used the best practices for email marketing, it's time to calculate the results. Read More...
View articleHachette Filipacchi combined technology, timing, and travel incentives to lure media buyers into considering its new network of Web sites. Read More...
View articleThe Roman god Janus had it right: Looking back while looking forward is the best way to take stock. Read More...
View articleWhen your business phone rings, you answer it. So why are all those emails from customers sitting unanswered? Read More...
View articleAs you start 2002 rested and renewed, it's the perfect time to refresh your memory about the ABCs of email marketing. Read More...
View articleThe eleventh of a multi-part series: Before sending out your newsletter, test, test, and then test some more. Alexis Gutzman outlines some common mist...
View articleLooking for the best email list? You may already have it. Here’s how to use and grow your house list. Read More...
View articleChris likes economists. Like him, they are, as often as not, wrong. Read More...
View articleTechnology made it easy and cheap for people to send spam. Technology can also help legitimate marketers dig consumers out from under the mire. Read M...
View articleThinking about personalizing your business newsletter? Alexis Gutzman discusses what you need to know about your subscribers and their privacy before ...
View articleThe HTML breakthrough! Tune in as Debbie shares more trials, tribulations, and triumphs in this true-life saga of launching and publishing an e-newsle...
View articleWant to know who is reading your newsletter? Alexis Gutzman explains how to track your newsletter, determine who opens it, how many timesit gets opene...
View articleChris learned early in his career that accountable marketing gets no respect and branding is where it's at, but his perspective is a little different ...
View articleSo, you've gathered quite a list of email addresses through sweepstakes and freebie offers. What do you do now, and what kind of response can you expe...
View articleIt may be better to give than to receive, but Dev urges you to ignore that maxim when it comes to spam. Read More...
View articleIt’s said that one of email marketing’s big advantages is its quick turnaround time. Heidi tells the story of one company that took advantage of this ...
View articleKeeping content fresh and relevant on a B2B site is critical. In doing so, don't lose sight of the real goal -- converting your prospects into custome...
View articleOther holiday seasons have certainly been more abundant in comfort and joy. This year, your customers may not be spending lavishly. That’s no excuse n...
View articleThere's more to affiliate marketing than ads on Web sites. Affiliate campaigns can be conducted via email, too. Read More...
View articleNegative option opt-out negatively impacts the quality of an email list. This is one case where two negatives don’t make a positive. Read More...
View articleAlexis Gutzman discusses how to manage undeliverable email messages, and the importance of keeping your lists clean. Read More...
View articleWhen his short stack got a little bit taller one morning, Chris took note, discovering a smart marketing principle that’s applied especially well thro...
View articleRecently, Lynne and Jackie gave you a checklist for planning, executing, and deploying an email marketing campaign. Here's the list applied to real-li...
View articleEnd of an era? The days of adamant double opt-in advocacy may be over. What will replace it, and how should marketers prepare? Read More...
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