Sealing a deal with a customer online is just as important -- if not more so -- as doing so in the real world. Read More...
View articleIt’s been nearly a decade since spammers and their enemies began evolving competitively. As with the classic cheetah/gazelle model originally formulat...
View articleWhen CareerJournal’s campaign was emailed in text, HTML, and Flash, guess which version delivered the highest response? Read More...
View articleChallenges are just the nature of the B2B email marketing beast, but you can definitely make some moves to improve your campaign results. Read More...
View articlePersonalization isn’t good enough -- you need to be personal, too. Jack explains the difference and how to combine the two without breaking your budge...
View articleValentine’s Day brought with it a lesson: Coming on too strong is a lousy approach if you want to build a relationship. Read More...
View articleAre hybrid buys merely the latest vogue in alphabet soup? Or are they a better deal for media buyers and publishers alike? Read More...
View articleViable email addresses are a valuable commodity; each name represents a potential sale to the e-business owners who implement e-marketing campaigns. W...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View articleYour email messages are a reflection of your e-business’s personality, and autoresponders are one method of conveying a lot without lifting a finger. ...
View articleIn some organizations, sales and marketing functions have grown so divorced, you can almost forget that both are aimed at winning new customers. Here’...
View articleJackie's getting emotional about some email marketers that are busyspoiling things for the rest of us. Read More...
View articleE-mail is among the reasons the U.S. Postal Service may consider canceling Saturday delivery, but studies by United Messaging and Pitney Bowes found a...
View articleJust as the click-through rate isn’t always the best way to evaluate the success of online ad campaigns, sometimes it’s irrelevant for email campaigns...
View articleA survey of Internet users by The Gallup Organization found that e-mail remains the No. 1 activity for people online, with more than half saying sayin...
View articleFor the first time in the history of the electronic messaging market, there are more electronic mailboxes outside the United States than within it, ac...
View articleIf you’re not checking spelling and grammar on your outgoing emails, you may be making an impression that’s at odds with your goals. Read More...
View articleSponsorship text ads attract qualified leads. Debbie tells you how to craft an offer and write and place your own ad, step by step. Read More...
View articleSuppose the reservation agent at an airline or hotel was invariably friendly and helpful. Then, upon arriving at the gate or resort, the weary travele...
View articleEmail acquisition campaigns are scary enough to strike fear into the hearts of even the most intrepid marketers. Lynne shares some pointers to ease yo...
View articleJeanne helps you identify three common -- but easily correctable -- things that may be limiting your success. Read More...
View articleEducational information provider creates efficient, high-performance email delivery system with BoldFish’s technology. Read More...
View articleYou may not get free millions out of the classic Nigerian scam email, but there’s certainly value worth extracting. Read More...
View articleIntegrating on- and offline creative efforts is important, but making sure each medium expresses the core message in the most effective way possible i...
View articleIf this History Channel email campaign is any indication, the lure of games are unmatched in enticing people to click through. Read More...
View articleThe technology may be user friendly, but the methodology required to put together a useful online survey isn't as easy as it looks. Read More...
View articleIt's an arena fraught with peril -- and with so much possibility. What's keeping you from implementing killer email marketing programs? Read More...
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