This is Kim's last Email Marketing article for ClickZ, and we're going to miss her. Of course, she reminisces a bit about the good old days, and who c...
View articleFor a brief moment in Internet time, e-mail marketing meant placing an ad in an e-mail newsletter and waiting for the traffic. Not anymore. Read More...
View articleIf your e-newsletter isn't consistently engaging, relevant, and so useful that your readers want to print it out or pass it on to their colleagues, yo...
View articleIf you ever find yourself in a quandary with respect to the creative development of a particular campaign, try going back to your roots. Step back far...
View articleSure, growing your business is good. More customers, more revenue -- everybody’s happy, right? But you know it’s rarely a smooth growth curve. Along w...
View articleFancy (and expensive) technology isn't always the answer, especially these days. The challenge now is use the Internet and the Web to save or make mon...
View articleDevelop and grow a house email list, and the world will be your oyster. But how can you stand out in the crowd of free reports and e-newsletters and u...
View articleYahoo! Groups is a free e-mail group service that allows users to easily create and join e-mail groups. Read More...
View articleUsing email for prospecting and customer acquisition is more difficult than ever. With the volume of messages increasing at an unprecedented rate, you...
View articleWhy not break away from the tried-and-true and instead test some other potential response boosters out there that are both specific to and take advant...
View articleWhen it comes to email, a lot of direct marketers get it. They're excited about it, they understand that it's just another channel for one-to-one dire...
View articleWhen links in a promotion are tracked individually, almost always a clear-cut winner emerges. That is, one piece of email real estate, above all other...
View articleThere is definitely something to learn from the prevailing attitudes of the opt-in as well as unsolicited bulk-mail community. Even the best email mar...
View articleDo you believe in the future of email marketing? If faith and intuition aren't enough, there's data out there for you to pore through. Either way, the...
View articleWe are all bombarded by emails. Some are legitimate business correspondence, many more are solicitations, personal mail, junk, jokes, spam... With all...
View articleYou're a respectable email marketer, an upstanding citizen of the permission-marketing space. You ask nice, you play nice. But you're surrounded by th...
View articleCharlwood eMarketing is an e-mail list broker that provides opt-in B2C and B2B e-mail lists within Canada and the United States. Read More...
View articleUsually it's the little guys who steal from the big players. But Debbie's here to tell you how the big guys can learn a thing or two about a low-cost,...
View article"Survivor": It's the word of the day in this age of reduced budgets and staffing cuts. So sometimes your team doesn't have the resources it needs for ...
View articleMedia buyers conducting email marketing campaigns need to ask lots of questions about email lists. Tig tells you where to start and how to find the ri...
View articleDespite research on frequency preferences for permission- based email, marketers should ask customers directly how often they want to receive content ...
View articleOne of the best ways to spend your email marketing dollars right now is to place a sponsorship text ad in a targeted e-newsletter. Here’s how to get t...
View articleThe tried-and-true. It's hard not to stick with it. Problem is, that can leave you stuck in one place. Take some lessons from email marketers who step...
View articleMore and more media buyers are conducting email marketing campaigns along with online media campaigns. Tig starts this series by breaking out email ma...
View articleNo matter what you've heard about the "killer app," it's the sustained, high-quality execution of an email program that will get you results. Step one...
View articleWhat’s the secret to creating strong copy? Copy that grabs the reader’s attention and doesn’t let go till a sale is made? Alas, a magic formula doesn’...
View articleEnglish speakers have enjoyed the fact that English is the dominant language on the Web, but it’s time that we all take a look at our customers and ad...
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