Never drive angry -- you already know that. Well, getting angry on the information superhighway is a risky business, too. If you lose your temper and ...
View articleBuilding a relationship with a customer can take a good deal of time. And money. And maybe the short-term payback isn't there. But think beyond the in...
View articlePermission email marketing comes in two distinct flavors: acquisition and retention. When you're talking outsourcers, you're talking two distinct sets...
View articleSometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get o...
View articleSo HTML's losing steam? Don't believe it. Despite what HTML naysayers say, Kim's finding that HTML messages consistently return stronger results than ...
View articleAs email offerings get richer and richer, marketers need to do a lot more homework. Tom gives tips on what to ask when planning aneffective rich media...
View articleE-mail is among the reasons the U.S. Postal Service may consider canceling Saturday delivery, but studies by United Messaging and Pitney Bowes found a...
View articleRunning a B2B email campaign is a big production. The time from email to sale is long and the process complex, requiring the input and integration of ...
View articleYes, it is a small world... at least so far as email marketing's concerned. But significant differences still exist when we're talking about the wirel...
View articleUndeliverables. Bounce-backs. Whatever you call them, out-of-date or incorrect email addresses are one of the biggest challenges facing email marketer...
View articleNow that you’ve got a clear sense of the importance of your customer data, it’s time to lay out a solid strategy for building an effective CRM model. ...
View articleReaders from all over the world responded to Debbie's column on email addiction. Here are their stories, some remedies, and Debbie's tips for dealing ...
View articleThe digital economy is unavoidably global in nature. Yet launching international email marketing campaigns is still uncommon. Bruno addresses a freque...
View articleSure, we’re seeing personalization become the norm in email promotions. But we’ve still got a long way to go. What’s going to get us there? Behavioral...
View articleTaking a cue from reality television, the curmudgeon sweeps some reality into email marketing by pointing to the issues that are fast becoming best pr...
View articleEmail marketing is based on sound concepts from the disciplines of direct marketing and customer relationship management. But where do you draw the li...
View articleEmail: It's been called the killer app of online marketing. Sometimes Debbie thinks it's killing her -- she's just gotta check it all the time. And sh...
View articleGet relevant or get out. Out of Kim’s email inbox, that is. The key? Database marketing. Think of it as your strategy for keeping your marketing messa...
View articleE-mail, in its various incarnations from wireless to Webmail, has becoming a worldwide communications tool. For the first time in the history of the e...
View articleReporting from the field can be perilous. Ask Debbie; she weathered an earthquake to bring you the scoop on the DMA net.Marketing conference in Seattl...
View articleThinking of launching an email marketing campaign in Japan? Smart thinking if you are; the potential payoff is huge. But it’s also smart to look befor...
View articleShe threw down the gauntlet, and ClickZ readers rose to the challenge. And what exactly was the challenge at hand? How to apply offline momentum-build...
View articleMuch has been made of the kinship between email marketing and direct mail. But look at the bigger picture and something else emerges: Email marketing ...
View articleA sales arena is a sales arena. Whether it's physical or virtual, similar concepts apply. And here's a key one: building momentum. This week and next,...
View articleBit by a bug lately? You don’t have to like virus propagators, but if you’re a B2B email marketer, you might want to learn from them. To wit: Why do w...
View articleThinking of launching an email marketing campaign in France? It’s a promising market. But if you rush in without careful planning, your boss might thi...
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