Marketers talk about building relationships with customers via email. But we form relationships with people, not institutions. Do our customers even w...
View articleHighlights of last week's B2C Email Strategies conference in Long Beach, California: consumer email marketing case studies and the latest industry sta...
View articleThe holidays can present opportunities for email marketers to get a boost in their response rates due to seasonality conditions. Or not. Kim tells you...
View articleHow fresh is permission from a year ago? Could be pretty stale. Here’s how to get back to your subscribers every six months with an invitation to fres...
View articleKim has a "Cool Promos" folder in her email program. She's a harsh critic of promotional emails and doesn't save many. Here are the features that clic...
View articleThis week marks an anniversary: One year ago, ClickZ launched this Email Marketing column. At the time, the industry was growing like gangbusters, but...
View articleYou've got a terrific lead generation offer, a great message and great creative, and the perfect target audience. You've got all your ducks in a row, ...
View articleEmail sponsorship opportunities have increased dramatically over the last year - and new ones are arising every day. Publishers like them for the stea...
View articleThe task of finding the right opt-in email list can be like looking for a needle in a haystack - it ain't always easy. A good broker can make a world ...
View articleThose who deploy HTML campaigns on a regular basis already know how to create designed messages for quick and easy downloading. You know that the over...
View articleThere are numerous dot-com firms using traditional postal lists to direct targeted traffic to their sites, to strengthen branding, and to secure direc...
View articleOne thing that's sure to make an email message stand out aside from razor-sharp targeting, customized content, and personalization is groundbreaking, ...
View articleIf your focus is on B2B, then chances are your targeted market already receives tons of promotional email. Time is valuable for these people, and, rea...
View articleThe word is out. Email marketing is hot and getting hotter. Everyone wants to get into the act. Traditional direct marketers, print and broadcast ad a...
View articleKim is pro-permission. Very. Don't get her wrong. But sometimes misunderstandings arise, and even the most "opt-in" of opt-in marketers can run afoul ...
View articleIf you've got an online retail site and publish an email newsletter, the idea is to sell and/or convert, right? Those lucky enough to have staff and d...
View articleWe already know we need to place emphasis on service and value in order to get that loyalty momentum going, meaning that things like timely delivery o...
View articleCustomer loyalty. A coveted treasure we all strive for. What's the best way to achieve it, and where does it come from? A good portion of it stems fro...
View articleA Wall Street Journal Report article last week reported that the U.S. Postal Service announced plans for a new email service that would merge online a...
View articleThe Internet, especially its e-mail and other text-based messaging components, are now the most popular tools people around the world use to communica...
View articleThis week's article is an extension of last week's "You Had Me at Hello," an article about welcome letters. The way we begin the dialogue with our cus...
View articleHow do you greet a first-time subscriber, buyer, or prospect? If you send an email, what do you include to not only inform, but also keep people inter...
View articleTesting multiple variables within a single email campaign can be tricky. One way to do it is with the all-important and extremely valuable "panel test...
View articleKim is a testing junkie. Email tests, that is. Those helpful little cells of knowledge in which you split this, segment that, add this, take out that....
View articleEmail-list opportunities abound these days for acquiring new customers by email and/or building your own house file. There are more and more vendors w...
View articleDon’t get him wrong: Sean knows that email marketing works. At least in the short term. But "permission marketers" need to think about the long haul. ...
View articleDue to the ever-growing inbox deluge, email recipients of the future are bound to tune out more and more. So we need to experiment, stay on the cuttin...
View article