Keep it fresh. Sounds easy, doesn't it? But it's not always a simple mission to accomplish, especially for those who've found formulas that work. And ...
View article"Get 'em while they're hot." That's part of the strength behind event-driven marketing. This type of promotion is about capitalizing on a good thing. ...
View articleThere are a few of you out there who have problems with rich media being used in email. Kim goes over the biggest objections, then launches into the l...
View articleConvenience. That's what the Internet is all about, especially email. We can get stock quotes, time-sensitive e-newsletters, updates, business alerts ...
View articleThe wall between customer service and marketing is very, very thin. Especially when you're doing business online. And when you're talking about those ...
View articleNow that you've got a clear sense of the importance of your customer data, it's time to put it to work and lay out a solid strategy for building an ef...
View articleE-mail marketing is big business, according to research by Jupiter Communications, and its growth will come at the expense of direct marketing. Commer...
View articleIn an ideal world, effective customer relationship management (CRM) would be based largely on your ability to enhance yourcustomer communications to t...
View articleCouldn't attend ClickZ's Delivering on Email conference last week in Boston? Well, Kim's here to touch on some of the highlights. The overarching them...
View articleB2B email marketing is still fairly new territory, with very few people inclined to divulge their hard-earned testing secrets and lessons learned. How...
View articleHave you noticed the recent surge in emails promoting business "solutions," products and publications? As the word spreads of email's cost-effectivene...
View articleThe state of online privacy is quite different in Europe as opposed to the U.S. Why? Because Europeans are extremely sensitive to this issue and have ...
View articleThe number of worldwide electronic mailboxes soared an amazing 83 percent in 1999, topping 569 million by year's end, according to a study by Messagin...
View articleBig Brother is coming or at least what we hope is his less scary cousin! That's what a few might believe... given predictions for some of the wireless...
View articleConvergence is coming... The possibilities are enormous for email marketers to reach people everywhere, all the time. But we're not quite there yet. W...
View articleMarketing with email is more than sending out completely self-contained promotional messages dedicated to your offer and your offer only. The discipli...
View articleAfter surveying various topics and philosophies within the email channel and getting you up to speed on the possibilities, this column is ready to del...
View articleFeeling like every e-mail you get is trying to sell you something? You ain't seen nothing yet. By 2004, the average household will receive nine pieces...
View articleLast summer, ClickZ's Email Marketing column seemed a little ahead of the curve. Since then, it's become one of our most-read features and mirrors wha...
View articleFive years ago, who knew that email would become such a marketing powerhouse? Even two years ago, very few of us were marketing through this channel. ...
View articleDigital technologies, which will enable consumers to create and share personal multimedia content, will make plain text e-mail seem like black-and-whi...
View articleMarketers are so focused on "getting the word out" that sometimes communications leave little room for that all-important dialogue with customers. Loo...
View articleAs Valentine's Day approached, did you find your inbox overflowing with promotions for romantic keepsakes, books, candy, flowers, etc.? Okay, maybe it...
View articleFlashback: We were going to collect a myriad of data to build a scientific direct marketing machine. Tailor each piece of mail to an individual's desi...
View articleForrester says, "Marketers that outsource the delivery and list management of their email have higher conversion rates than those that keep email oper...
View articleSay you've sent out a large email promotion and are reading your preliminary results. You got a ten-percent click- through response. Is that cause for...
View articleTHAT is the question. There truly are no hard and fast rules when it comes to this topic because things are changing too rapidly. While it's true that...
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