Click here to get this. Submit there to get that. Gimme something NOW. Many Web users expect instant gratification and have short attention spans. So ...
View articleWant to move B2B prospects closer to purchase? Consider offering a seminar. Whether online or off-, it's a great way to generate qualified leads. Here...
View articleEmail is the most valuable communications tool available to online marketers. It’s immediate and one to one, and has a light touch. Therein lies the r...
View articleThose who make the best use of their customer data NOW will be the standouts of the future. Don't let a weak CRM strategy leave you behind. Read More...
View articleSure, variety’s the spice of life, but email marketers face so much of it that it’s overwhelming. Here’s a campaign that delivered an offer in the mos...
View articleFound some qualified prospects? Great. But now the real work begins. Debbie outlines how email, used right, can lighten the load. Read More...
View articleE-mail marketing efforts are being seriously undermined by frequent consumer e-mail address changes, according to a survey by NFO WorldGroup, which fo...
View articleThey look like us, talk like us, sign up for email newsletters like us. They live among us but we can't see them. They are the email dead. What can an...
View articleWhich is better for an email newsletter, HTML or text? Everyone seems to know the answer to this question -- but no one agrees on what that answer is....
View articleWe've all heard about the importance of a compelling subject heading. But what about the tail end of a B2B email marketing message? Can it wag the dog...
View articleJust as 2000 marked the Internet’s coming of age in Europe, 2001 might see the expansion of international email marketing throughout the EU. But befor...
View articleReaching people through opt-in email promotions is getting tougher. Here's one basic method to determine your incentive and campaign budget overall. R...
View articleKnow your audience. Segment it, and address each segment in its own lingo: Make your message relevant to their work; show them how they can benefit; m...
View articleWith all of the hubbub in our daily work lives, we sometimes lose sight of the core basics critical to our success. Here are five solid standbys for e...
View articleHave you heard about how they catch monkeys in Thailand? You just can't get around the laws of physics, even in a web-centric virtual world. So don't ...
View articleBefore you jump into the logistics of planning an email marketing campaign, ask some basic questions. And think back to your first "Ah, ha!" experienc...
View articleOne thing that's sure to make an email message stand out is groundbreaking, eye-popping creative. Kim tells you how to propel your thinking into creat...
View articleCan you strike it rich using rich media? First, develop a testing and learning plan, and make sure you can track the results of your first test. Then ...
View articleWe'd all like to get rid of spammers and stale lists, but there are other items we'd like to see implemented to benefit all email marketers. Here's Ki...
View articleCPA deals might be fun for a while, but find out why Kim thinks they could spell the ultimate death of acquisitions email marketing. Read More...
View articleOr was it? Kim reflects on the past year in email marketing and all that has changed, comparing then to now in click-through rates, HTML mailings, sub...
View articleEmail marketing uses and is enhanced by a good number of traditional DM principles and practices, but there are subtle differences. Kim recaps the sim...
View articleResponsys.com provides a platform for online direct marketing that gives businesses the speed, control, flexibility and cost effectiveness to optimize...
View articleThe art of acquiring customers and leads through email is notalways the easiest thing to do. Acquisitions success boils down to two key items: the off...
View articleTesting is the mantra of the email marketing world, and there are so many variables to be tested. Here's an element that hasn't received much attentio...
View articleHow do you know which elements in a given email marketing campaign drive customers to respond? Brady tells you how to optimize your campaigns by assig...
View articleIs 10 percent click-through from a large email promotion cause for celebration? Maybe not. Kim tells you why it’s important to define your campaign bo...
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