While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
View articleHere are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season. Read More...
View articleTJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Read More...
View articleEven B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...
View articleMajor brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happe...
View articleMarketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday, a...
View articleThe holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Read More...
View articleIn the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affe...
View articleDuring the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring thes...
View articleEmail newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? ...
View articleThe concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Read More...
View articleWhat can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season? Read More...
View articleThis first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for m...
View articleAs content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed a...
View articleAlthough they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...
View articleThe consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Read More...
View articleThe new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providin...
View articleWhen it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Read More...
View articleEmail marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between...
View articleAsking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning. Read More...
View articleMarketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often....
View articleThis small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Read Mo...
View articleIf you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to ...
View articleEmail marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Read More...
View articleWhile subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and star...
View articleHallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can ...
View articleMarketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increa...
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