E-mail is among the reasons the U.S. Postal Service may consider canceling Saturday delivery, but studies by United Messaging and Pitney Bowes found a...
View articleHeidi's inbox was filled to overflowing this past week. Why did so many write in? To weigh in on a topic of central concern to email marketers: what e...
View articleRunning a B2B email campaign is a big production. The time from email to sale is long and the process complex, requiring the input and integration of ...
View articleHow is working in new digital media like running naked in the dark? You know what you're doing (or think you do), but not many others do. Bruno's here...
View articleYes, it is a small world... at least so far as email marketing's concerned. But significant differences still exist when we're talking about the wirel...
View articleIf you're in the IT business, you know what the market slowdown has meant: Cool technologies are just sitting around collecting dust. But there are cu...
View articleHTML email, we know, gives a better response than text email. But we also know that not all email clients are built alike. Do you know how well your a...
View articleUndeliverables. Bounce-backs. Whatever you call them, out-of-date or incorrect email addresses are one of the biggest challenges facing email marketer...
View articleWant to know what's what in the U.K. market? What's hot, what's not? In Part 3 of her series, Laurel features the ground-level perspective of a sales ...
View articleNow that you’ve got a clear sense of the importance of your customer data, it’s time to lay out a solid strategy for building an effective CRM model. ...
View articleCustomer service is not just a cost of doing business. It should set your business apart. Listen to your customers, record their interactions, and mak...
View articleHere's one way to create a powerful email marketing program: Consolidate your databases and tie your referral program into that database. It's cost ef...
View articleHow do you integrate wireless messaging with existing marketing channels? Know the difference between email and direct wireless marketing, then use th...
View articleReaders from all over the world responded to Debbie's column on email addiction. Here are their stories, some remedies, and Debbie's tips for dealing ...
View articleThe digital economy is unavoidably global in nature. Yet launching international email marketing campaigns is still uncommon. Bruno addresses a freque...
View articleSure, we’re seeing personalization become the norm in email promotions. But we’ve still got a long way to go. What’s going to get us there? Behavioral...
View articleTaking a cue from reality television, the curmudgeon sweeps some reality into email marketing by pointing to the issues that are fast becoming best pr...
View articleEmail marketing is based on sound concepts from the disciplines of direct marketing and customer relationship management. But where do you draw the li...
View articleIf you're like a lot of other email marketers, you send out HTML messages. You labor over the offer, the content, the graphics, the format... but have...
View articleEmail: It's been called the killer app of online marketing. Sometimes Debbie thinks it's killing her -- she's just gotta check it all the time. And sh...
View articleWhat does it take to set up an email marketing campaign for the U.K. market? Laurel's interview with Lycos's Duncan Parry sums it up with a three-word...
View articleGet relevant or get out. Out of Kim’s email inbox, that is. The key? Database marketing. Think of it as your strategy for keeping your marketing messa...
View articleE-mail, in its various incarnations from wireless to Webmail, has becoming a worldwide communications tool. For the first time in the history of the e...
View articleThe hype vacuum: You can feel it in the air, in the email ether. What was once widely present is now weirdly absent. So where's the next killer app wh...
View articleIn viewing the big picture, sometimes a detail or two can get overlooked. Take your email marketing strategy: By changing just one or two things, coul...
View articleReporting from the field can be perilous. Ask Debbie; she weathered an earthquake to bring you the scoop on the DMA net.Marketing conference in Seattl...
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