Just as 2000 marked the Internet’s coming of age in Europe, 2001 might see the expansion of international email marketing throughout the EU. But befor...
View articleReaching people through opt-in email promotions is getting tougher. Here's one basic method to determine your incentive and campaign budget overall. R...
View articleYou don't need a big budget to market effectively with email. Take Brownfields.com. This one-man operation launched a creative campaign with a strong ...
View articleKnow your audience. Segment it, and address each segment in its own lingo: Make your message relevant to their work; show them how they can benefit; m...
View articleConsumer privacy. It's the No. 1 issue facing email marketers today. What does the law mandate? Well, that depends. Just don't get so involved in dise...
View articleWith all of the hubbub in our daily work lives, we sometimes lose sight of the core basics critical to our success. Here are five solid standbys for e...
View articleMore and more sites are collecting postal as well as email addresses, and more and more list owners are starting to rent out lists containing both. Th...
View articleNumbers, numbers. They're important, but they don't always tell the whole story -- especially in the early stages of a campaign with long-term goals. ...
View articleHave you heard about how they catch monkeys in Thailand? You just can't get around the laws of physics, even in a web-centric virtual world. So don't ...
View articleBefore you jump into the logistics of planning an email marketing campaign, ask some basic questions. And think back to your first "Ah, ha!" experienc...
View articleOne thing that's sure to make an email message stand out is groundbreaking, eye-popping creative. Kim tells you how to propel your thinking into creat...
View articlePlain-text versus HTML and rich media email. It's an ongoing debate. Sure, sometimes plain-text delivery is best. But sometimes it pays to be rich. Re...
View articleCan you strike it rich using rich media? First, develop a testing and learning plan, and make sure you can track the results of your first test. Then ...
View articleWe'd all like to get rid of spammers and stale lists, but there are other items we'd like to see implemented to benefit all email marketers. Here's Ki...
View articleSale, sale, sale! Christmas, Valentine's Day, Presidents' Day, Labor Day, Halloween, Thanksgiving... Each special day of the calendar brings with it d...
View articleCPA deals might be fun for a while, but find out why Kim thinks they could spell the ultimate death of acquisitions email marketing. Read More...
View articleOver the past year, Heidi's tried to help you learn about email marketing through a number of case studies. Now it's time for her to share what she's ...
View articleOr was it? Kim reflects on the past year in email marketing and all that has changed, comparing then to now in click-through rates, HTML mailings, sub...
View articleBetween 75 and 90 percent of online shoppers abandon their shopping carts. That translates to retailers losing big bucks. See how Reflect.com, a purve...
View articleEmail marketing uses and is enhanced by a good number of traditional DM principles and practices, but there are subtle differences. Kim recaps the sim...
View articleJust in time for the holidays, Heidi's here with an email marketing success story to warm the heart. Read More...
View articleCompanies struggle to determine the optimal frequency rate for communicating to their customers. Remember: In advertising, less can be more! Read More...
View articleResponsys.com provides a platform for online direct marketing that gives businesses the speed, control, flexibility and cost effectiveness to optimize...
View articleThe art of acquiring customers and leads through email is notalways the easiest thing to do. Acquisitions success boils down to two key items: the off...
View articleWe all know how cost-effective email is compared with direct mail. So it makes sense for a retailer with a substantial direct mail list to want to get...
View articleTesting is the mantra of the email marketing world, and there are so many variables to be tested. Here's an element that hasn't received much attentio...
View articleIf you publish an email newsletter, you know the conventional wisdom about delivery: Once a week is the maximum an audience can handle. But sometimes ...
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