You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Read M...
View articleMarketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to addition...
View articleA new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably em...
View articleEmail never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Read ...
View articleThere is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the mess...
View articleReal-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately...
View articleGmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. Read More...
View articleLearn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing...
View articleHow to highlight the potential loss of not opening and how to use a name to drive action. Read More...
View articleWhether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mi...
View articleA fresh look at the email-related companies making a splash in the private sector and public markets. Read More...
View articleSix elements we should all consider about the subject lines of the messages we send. Read More...
View articleHere are just three of the ways you can collect and analyze data from your customers to create personas. Read More...
View articleA brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective comm...
View articleWhile a fresh coat of paint - updated images, footer and a solid QA check - is fine, it's time for you to truly revisit your abandoned cart reminder s...
View articleWhile abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent...
View articleUse the programming of the brain to raise open rates. Read More...
View articleMarketers must be more open to receiving feedback and replies from their customers via all of their email touches. Read More...
View articleUsing popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Read More...
View articleWhen change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams o...
View articleAs email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more su...
View articleColumnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of t...
View articleIn email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study....
View articleExisting channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engag...
View articleWith a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your result...
View articleEnjoy the reviews of 2013. Enjoy the predictions of 2014. But then get back to the task of sending relevant messaging in the channels where your custo...
View articleGmail's tabs have changed the game for marketers who see higher conversions and purchase values while experiencing lower open rates. Changes are forci...
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