Email marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data. Read More...
View articleWhat can the digital footprints tell you as a marketer and what do they mean to consumers? Read More...
View articleDon't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreas...
View articleUse these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Read More...
View articleCampaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...
View articleThe importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Read More...
View articleRadian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Read More...
View articleLearn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Read Mor...
View articleThe ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving he...
View articleFor the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The po...
View articleWith email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's ...
View articleFour tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Read More...
View articleWhen you have a data tree showing behavior from send through conversion it makes the analysis much easier. Read More...
View articleRates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has ...
View articleOne of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Read More...
View articleEffective email marketing means getting the right content to your subscribers and getting that content to them when they want it. Read More...
View articleHoliday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do." Read Mo...
View articleAs channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability...
View articleMarketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not ...
View articleAvoid complaints, address issues, but most importantly focus on the interaction. Read More...
View articleMastering engagement will determine whether your email program ultimately succeeds or fails. Read More...
View articleWhether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Read More...
View articleSetting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your obje...
View articleManaging our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Read More...
View articleBy next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Read More...
View articlePick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mi...
View articleWhat do these "fix your email" messages say to consumers and do you need to say it at all? Read More...
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