When Orange Glo e-mailed coupons to drive sales offline, results sparkled. Read More...
View articleA collective critique, with some of the most effective e-newsletter practices. Read More...
View articleIn this week’s Q&A, we take a look at four e-mail marketing packages that can help small business owners drive business and strengthen customer re...
View articleCredit card customers who have an e-mail relationship with their issuer are happier and make more referrals. Read More...
View articleThe CAN-SPAM Act's not perfect, but it's a step in the right direction. Read More...
View articleSendmail, Inc.’s modular corporate mail server allows administrators to pick and choose best of breed software to build a perfect solution. Read More...
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View articleThe lost spam has been found, as the volume reaches 56 percent of all e-mail. Read More...
View articleWhere will e-mail be tomorrow? Anticipate and capitalize on this rapidly evolving medium. Read More...
View articleSecurity vendor Clearswift releases an anti-spam add-on to its MAILsweeper SMTP gateway product that employs Bayesian and heuristic techniques to impr...
View articleA scrupulously thorough, step-by-step guide to e-mail list rental in today’s tough climate. Read More...
View articleThe fine line between what is considered legitimate e-mail marketing and spam is often vague enough to deter even the most honest businesses from enga...
View articleAn annual United Nations report identified the country as the biggest victim of spam and digital attacks, while also leading the globe in sending unwa...
View articleYour e-mail bounces. The ISP sends a bounce code to define the problem. Why don't all ISP codes match? Read More...
View articleSteven Trupp says that current spam propogation measures are so primitive that a simple piece of software can solve most of the problem. Read More...
View articleSpam is taking its toll, driving 25 percent of Americans away from using email. A new report shows that people are actually using email less because t...
View articleWeather competitive storms. Offer your customers Tootsie Rolls. Read More...
View articleTen common-sense ways small businesses can promote themselves with e-mail -- politely. Read More...
View articleHow Date.com got off the FTC’s most-wanted list and onto ISP white lists in 52 weeks. Read More...
View articleMarketers can use e-mail to obtain permission to call -- if they’re very, very careful. Read More...
View articleAs ubiquitous as e-mail seems to be in our world today, a study shows that 45 percent of corporate workers do not have e-mail access on the job. And t...
View articleA Playmate is proven to drive CTR -- but is she moving the product? Read More...
View articleThere’s more than one way to stop a spammer. Our author discovers that like pesky flies, spammers just can’t resist the allure of honey. Read More...
View articleHow a state agency’s e-newsletter ranks. Read More...
View articleWill Outlook 2003 have a dramatic effect on e-mailers? Read More...
View articleWho cares if the address is ’real,’ marketers say, as long as the person behind it really wants to hear from us. Read More...
View articleWhys, hows, and down-and-dirty shortcuts for creating a solid creative brief. Read More...
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