GOT Corporation’s Campaigner products enable organizations to have highly personalized one-to-one email dialogues with their customers. The Campaigner...
View articleShopping for a system or provider that can handle your email, lists, data, and reporting? Here's how to define your needs and find the right match. Re...
View articleThe right publisher -- and the rightpublication -- can link you directly to your target audience. A respected title also adds value to your brand. Rea...
View articleClickZ's Email Strategies Conference & Expo comes to New York on May 20th and 21st. Read More...
View articleStop. Before you hit ’send,’ make sure that email to your colleague is delivering the message you intend to convey. Read More...
View articleAs the rising tide of spam threatens to swamp email recipients and drown out the messages of legitimate marketers, some are hoping that the government...
View articleIs every campaign an 11th-hour sprint to the finish line? Is everyone losing her cool -- and her mind? From creative to coding to checklists, these ti...
View articleIn the world of permission-based email marketing, recipients should always have the right to reconsider. Read More...
View articleFour common mistakes in email copy you can fix in a hurry. Read More...
View articleThe video’s in the mail. What to expect when email delivers commercials. Read More...
View articleDoubleClick eMail is a suite of email marketing products that provide a powerful, integrated solution to meet the challenge all online marketers and a...
View article24/7 Real Media offers a comprehensive suite of solutions and services for e-mail customer relationship management. Read More...
View articleSparkLIST offers hosting services for newsletters and e-mail discussion groups. Read More...
View articleMailloop is your complete e-mail and e-business automation software that gives you the power to automate monotonous e-mail chores and literally make y...
View articleThe most instructive of tales can be told in just a few short paragraphs. This week, Chris shares some pithy observations that can help move your B2B ...
View articleHow is your email campaign measuring up? Here are industry standard statistics -- and a word or two about how to apply them to your campaign and your ...
View articlee-Dialog is a full-service provider of precision e-mail marketingservices, which offers a range of precision e-mail marketing solutions. e-Dialog prov...
View articleSealing a deal with a customer online is just as important -- if not more so -- as doing so in the real world. Read More...
View articleIt’s been nearly a decade since spammers and their enemies began evolving competitively. As with the classic cheetah/gazelle model originally formulat...
View articleWhen CareerJournal’s campaign was emailed in text, HTML, and Flash, guess which version delivered the highest response? Read More...
View articleChallenges are just the nature of the B2B email marketing beast, but you can definitely make some moves to improve your campaign results. Read More...
View articlePersonalization isn’t good enough -- you need to be personal, too. Jack explains the difference and how to combine the two without breaking your budge...
View articleValentine’s Day brought with it a lesson: Coming on too strong is a lousy approach if you want to build a relationship. Read More...
View articleAre hybrid buys merely the latest vogue in alphabet soup? Or are they a better deal for media buyers and publishers alike? Read More...
View articleViable email addresses are a valuable commodity; each name represents a potential sale to the e-business owners who implement e-marketing campaigns. W...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View article