The marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...
View articleA visual comparing key features of chatbots vs IVAs. While chatbots are rules-based and single-channel, IVAs deliver human-like, two-way conversations...
View articleAdobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read More...
View articleToday, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...
View articleComputer vision startup Sturfee today released its Visual Positioning Service (VPS) which provides real-time 3D AR city mapping and can, for instance,...
View articleTravel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-...
View articlePlaying with your food is now part of the experience at Panera. They released today an AR ad unit for mobile, what they say is a first for the industr...
View articleThis morning, mobile marketing platform CleverTap announced a $35 million Series C funding round, bringing their total valuation to $385 million. Read...
View articleVP of creative services at Shuttlerock shares an overview of where we are with cutting-edge tech for social video ads like 3D, 360-degree video, and V...
View articleSpotting the difference between AI and automation can be tricky, especially when dealing with tech vendors. Here's an overview of what AI can and can'...
View articleWith a projected 8.55 billion people by 2030, how do you ensure that your message is personalized, at scale, and in real-time? The answer is AI chatbo...
View articleA new report by McKinsey looks to an optimistic future for jobs augmented by technologies such as AI and automation rather than being replaced by them...
View articleSpotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...
View articleAugmented reality has made a huge impact on our everyday lives. Here are ten examples of how industries like healthcare, education, and retail use AR....
View article44% of shoppers indicated they would become repeat buyers after a personalized experience, and adoption of AI by marketers is expected to increase by ...
View articleGartner's latest Hype Cycle report gives four trends that it says will tranform martech. CDP hopes are high, but half of respondents say their “CDP” i...
View article“Blockchain is one of those technologies that the community can’t get its head around,” Deloitte's Linda Pawczuk told ClickZ, so the intention with "b...
View articleApp downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...
View articleA new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...
View article"Most online retailers are leaving money (and marketing campaign ROI) on the table," Vincent Phamvan, Head of Growth at Simplr, told ClickZ. Read More...
View article“Current day digital marketing primarily consists of monotonous and passive scrolling through newsfeeds and ads, but marketers should be looking at th...
View articleThe digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...
View articleMuch of the discussion in blockchain is future-focused. Here are 14 companies working with blockchain in advertising that marketers can start using to...
View articleWith 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...
View article“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...
View articleCompanies jumped on the chatbot bandwagon a few years ago. The first generation has come up short in some ways, but the new wave of digital assistants...
View articleIn a digital age filled with data, some of the best insights can be found via actual conversations on customer calls. Three strategies from recent web...
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