Social media giant Twitter, which recently filed for IPO (Initial Public Offering) and hopes to raise $1bn from its public sale, is tipped to increase...
View articleA new report by marketing data experts, TrackMaven, has revealed the secrets behind how the Fortune 500 companies in the US utilise Instagram to grow ...
View articleMobile continues to be one of the most dominant forces driving digital ad spend around the world, as a recent report by ZenithOptimedia reveals that i...
View articleIAB’s Mobile Optimisation Survey has revealed that a significant proportion of the highest-spending brands in the UK have been taking advantage of tec...
View articleAccording to a report by eMarketer, greater adoption of digital device and online connectivity has meant global ad spending will be worth around $517....
View articleNew research conducted by RadiumOne has revealed that European countries such as the UK and France are ahead of the US in sharing more information via...
View articleThat is according to Marc Pritchard, Procter & Gamble's global brand building officer, who boldly announced the death of digital marketing at Dmex...
View articleTwitter has finally confirmed the rumours of a planned Initial Public Offering (IPO). The microblogging service fittingly revealed the news that share...
View articleLoose plans are in place to start monetising popular photo-sharing site Instagram, which was acquired by Facebook last year for a reported $750 millio...
View articleA new report conducted by Campaign Asia-Pacific and Econsultancy has revealed that a massive 66% of businesses in Asia plan to increase their digital ...
View articleA new report commissioned by O2 has revealed that the skills gap currently taking place in the digital marketing industry could end up costing the UK ...
View articleDespite the fact that retaining customers is significantly cheaper than acquiring customers, a new report has revealed that many companies are failing...
View articleAn infographic created by Netbiscuits of Q2 of 2013 has highlighted how brands must take more notice of those who opt to use tablets, the 'fastest gro...
View articleNew research has revealed that the combined revenues of Facebook and Google equate for almost half the £6.1 billion digital ad market, with mobile adv...
View articleA new report by eMarketer has revealed that businesses are continuing to invest in mobile marketing, particularly search, which remains 'king of the U...
View articleInternet giants Google and Microsoft have become embroiled in a bitter argument after the debut of a new YouTube app for the Windows Phone was blocked...
View articleA landmark announcement issued by the UN has revealed that laws that apply to all states, and specifically the UN Charter which governs international ...
View articleDavid Cameron has asked companies and individuals to boycott the social media site, whose anonymous users drove 14-year-old Hannah Smith to commit sui...
View articleResearch conducted by Leadtail and NetBase has revealed that digital marketers are favouring sites like Forbes, Huffington Post and New York Times whe...
View articleEconsultancy has published a report in partnership with Netbooster titled ‘UK Search Engine Marketing Benchmark Report 2013’ which shows that 52% of a...
View articleCo-authored by the Growth Intelligence and NIESR, the ‘Mapping the UK’s digital economy with Big Data’ report looked at five billion data points to re...
View articleSir Clive Woodward recently joined Squared Online in his first ever online talk, streamed live to an audience of Squared Alumni, in which he highlight...
View articleA new report by eMarketer has revealed that half the UK population will make use of social media this year, with 55.6% predicted to utilise the trend ...
View articleA new study from Aimia, a global leader in loyalty management, argues that marketers must show restraint with digital communications or they will risk...
View articleThe Whatsapp co-founder repeats the message of Fight Club in a recent blog entry, which argues that 'Advertising has us chasing cars and clothes, work...
View articleAfter the recent controversy surrounding advertisers accidentally having their ads placed next to unsavory Facebook pages, experts are again re-empha...
View articleAt the recent Cannes Lions 2013 event, head of video at Yahoo!, Erin McPherson, pointed out that there is still too much 'risk aversion' from brands w...
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