Weekly MarTech review: Google plans censored search engine in China, Facebook's security chief is leaving, and HubSpot has a new EMEA VP
Disruptive MarTech

Weekly MarTech review: Google plans censored search engine in China, Facebo...

8y Bobby Macri

Weekly MarTech review: Google plans censored searc...

In case you missed out or wanted a brush up of anything MarTech related from last week, we at ClickZ have decided to bring the news to you. A brief ru...

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ClickZ weekly MarTech briefing: July 23
Disruptive MarTech

ClickZ weekly MarTech briefing: July 23

8y Bobby Macri

ClickZ weekly MarTech briefing: July 23

Incase you missed anything or wanted a brush up of anything MarTech related from last week, we at ClickZ have decided to bring the news to you. A brie...

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ClickZ weekly MarTech briefing: July 16
Disruptive MarTech

ClickZ weekly MarTech briefing: July 16

8y Bobby Macri

ClickZ weekly MarTech briefing: July 16

Incase you missed anything or wanted a brush up of anything MarTech related from last week, we at ClickZ have decided to bring the news to you. A brie...

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ClickZ weekly MarTech briefing: July 09
Disruptive MarTech

ClickZ weekly MarTech briefing: July 09

8y Bobby Macri

ClickZ weekly MarTech briefing: July 09

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...

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Survey: Nearly 50% of B2B marketers no longer work to a fixed budget
Disruptive MarTech

Survey: Nearly 50% of B2B marketers no longer work to a fixed budget

8y chloe

Survey: Nearly 50% of B2B marketers no longer work...

The rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI. New research...

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ClickZ weekly MarTech briefing: July 02
Disruptive MarTech

ClickZ weekly MarTech briefing: July 02

8y Bobby Macri

ClickZ weekly MarTech briefing: July 02

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...

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Facebook and Twitter focus on ad transparency - what does this mean for marketers?
Disruptive MarTech

Facebook and Twitter focus on ad transparency - what does this mean for mar...

8y Tereza Litsa

Facebook and Twitter focus on ad transparency - wh...

Facebook and Twitter have both decided to promote ad transparency with a new set of features. What does this really mean for marketers and how will th...

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ClickZ weekly MarTech briefing: June 25
Disruptive MarTech

ClickZ weekly MarTech briefing: June 25

8y Bobby Macri

ClickZ weekly MarTech briefing: June 25

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...

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The rise of connected packaging as a marketing channel
Disruptive MarTech

The rise of connected packaging as a marketing channel

8y Davor Sutija

The rise of connected packaging as a marketing cha...

Connected packaging is becoming an increasingly effective marketing channel, bridging physical products to the digital world and influencing consumers...

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IGTV is launched and ready to influence the marketing landscape
Disruptive MarTech

IGTV is launched and ready to influence the marketing landscape

8y Tereza Litsa

IGTV is launched and ready to influence the market...

Instagram has seen an impressive growth over the last few years. The introduction of IGTV can change the game in social media marketing for brands. Wh...

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ClickZ weekly MarTech briefing: June 18
Disruptive MarTech

ClickZ weekly MarTech briefing: June 18

8y Bobby Macri

ClickZ weekly MarTech briefing: June 18

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...

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ClickZ weekly MarTech briefing: June 11
Disruptive MarTech

ClickZ weekly MarTech briefing: June 11

8y Bobby Macri

ClickZ weekly MarTech briefing: June 11

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...

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ClickZ enterprise SEO tools Buyers Guide: Ahrefs review
Disruptive MarTech

ClickZ enterprise SEO tools Buyers Guide: Ahrefs review

8y Clark Boyd

ClickZ enterprise SEO tools Buyers Guide: Ahrefs r...

Within the ClickZ enterprise SEO tools buyers guide, Ahrefs received positive scores in all major categories. In particular, it was praised for the de...

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ClickZ weekly MarTech briefing: June 4
Disruptive MarTech

ClickZ weekly MarTech briefing: June 4

8y Bobby Macri

ClickZ weekly MarTech briefing: June 4

As part of our mission to help demystify the marketing technology landscape we’ve tasked our research team with creating a weekly report that will cov...

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ClickZ enterprise SEO tools Buyers Guide: BrightEdge review
Disruptive MarTech

ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

8y Clark Boyd

ClickZ enterprise SEO tools Buyers Guide: BrightEd...

Within the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search mark...

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Your e-commerce platform questions answered
Disruptive MarTech

Your e-commerce platform questions answered

8y Emily Alford

Your e-commerce platform questions answered

By 2020, e-commerce is set to become a $4.058 trillion industry, which has many small businesses scrambling to find e-commerce platforms offering scal...

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The Marketing Technology landscape grows to 6,829 up 27%
Disruptive MarTech

The Marketing Technology landscape grows to 6,829 up 27%

8y Sam Lawson

The Marketing Technology landscape grows to 6,829 ...

Scott Brinker's latest audit of the Marketing Technology Landscape shows a 27% growth in the number of marketing technology solutions, up from 5,381 t...

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How to find the best marketing platform by asking the right questions
Disruptive MarTech

How to find the best marketing platform by asking the right questions

8y Tereza Litsa

How to find the best marketing platform by asking ...

The growth of the marketing technology landscape has made it harder for marketers to pick the best tool for their company. The larger the number of av...

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ClickZ Bid Management Buyers Guide: Kenshoo Review
Disruptive MarTech

ClickZ Bid Management Buyers Guide: Kenshoo Review

8y Clark Boyd

ClickZ Bid Management Buyers Guide: Kenshoo Review

The ClickZ bid management tools buyers guide evaluates a range of market-leading technologies, including Kenshoo. Throughout our customer survey, Kens...

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ClickZ Bid Management Buyers Guide: Acquisio Review
Disruptive MarTech

ClickZ Bid Management Buyers Guide: Acquisio Review

8y Clark Boyd

ClickZ Bid Management Buyers Guide: Acquisio Revie...

Within our Bid Management Buyers Guide, there were some clear strengths highlighted by Acquisio customers. In particular, the platform’s core bid mana...

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ClickZ Buyers Guide: Bid Management Tools
Disruptive MarTech

ClickZ Buyers Guide: Bid Management Tools

8y Sam Lawson

ClickZ Buyers Guide: Bid Management Tools

Today marks the launch of the ClickZ buyers guide for bid management tools, covering a range of market leading vendors. Based on the results of months...

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5 things to consider when selecting a multi-touch attribution vendor
Analytics

5 things to consider when selecting a multi-touch attribution vendor

8y Clark Boyd

5 things to consider when selecting a multi-touch ...

In the first of our new focused series on marketing measurement, attribution, and data, we look at 5 things to consider when selecting a multi-touch a...

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Priceless experiences, storymaking and the "moment of truth": Why MasterCard sees itself as a technology company
Disruptive MarTech

Priceless experiences, storymaking and the "moment of truth": Why MasterCar...

8y Mike O'Brien

Priceless experiences, storymaking and the "moment...

Financial service brands have a reputation for being old-fashioned and stodgy. MasterCard isn’t one of them. The company has a progressive CMO, Raja R...

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New: Marketing technology buyer's forums from ClickZ
Disruptive MarTech

New: Marketing technology buyer's forums from ClickZ

8y Sam Lawson

New: Marketing technology buyer's forums from Clic...

Marketers now spend 33% of their budget on new technologies and with the landscape growing from just 150 tracked marketing technologies in 2011 to ove...

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The state of Marketing Technology by Scott Brinker
Disruptive MarTech

The state of Marketing Technology by Scott Brinker

8y Tereza Litsa

The state of Marketing Technology by Scott Brinker

The rise of marketing technology has created many questions regarding its status in the industry, but also its future. We attended MarTech Festival on...

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The evolution of ClickZ: Marketing, Technology & Transformation
Digital Marketing

The evolution of ClickZ: Marketing, Technology & Transformation

8y Sam Lawson

The evolution of ClickZ: Marketing, Technology &am...

Rediscover ClickZ as we unveil our new, fresh-faced look along with three additional categories to help senior marketers and business leaders navigate...

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Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation
Disruptive MarTech

Scott Brinker: What CMOs need to know about marketing technology, leadershi...

8y Sam Lawson

Scott Brinker: What CMOs need to know about market...

In this episode, we cover the phenomenal growth of 'marketing technology' and discuss how CMOs can build processes in their teams to allow them to exp...

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