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View articleOver the last few years, the increasing accessibility of programmatic advertising technology has led to a desire for brands to bring their programmati...
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View articleThread are an online-only fashion technology brand with a unique proposition: your own personal stylist, free of charge. But how can a modestly-sized ...
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View articleUnderstanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth an...
View articleVR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat ...
View articleBetween SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to communicat...
View articleChatbots. Since the surge of hype surrounding this AI-based technology in 2016, there have been untold amounts of speculation about its potential: for...
View articleMarketing technology has been helping to improve the efficiency and effectiveness of sales teams for many years. But with so many tools now on the mar...
View articleBrands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketin...
View articleThere are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across func...
View articleEfficiency is a critical part of a productive working environment. Employees saddled with unnecessary emails, meetings, and ‘catch-ups’ are typically ...
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View articleFew industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere ne...
View articleChoosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make ...
View articleSocial listening, the process of monitoring and analyzing conversations across social media, can be beneficial both in helping brands explore the diff...
View articleEmail isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article cov...
View articleWayne Blodwell (Programmatic Advisory) explains what Programmatic advertising is, why it’s still revolutionising online advertising, and we talk...
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