Introducing: The world's first digital vacuum cleaner
Disruptive MarTech

Introducing: The world's first digital vacuum cleaner

11y Leighann Morris

Introducing: The world's first digital vacuum clea...

We're deadly serious. Electrolux has introduced a digital vacuum cleaner, that helps the environment. Here's a handy video to ease your confusion. Rea...

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Pop-ups pushing consumers offline
Disruptive MarTech

Pop-ups pushing consumers offline

11y Huw Jenkins

Pop-ups pushing consumers offline

Nearly half (45%) of Brits admitted that irrelevant pop-up adverts and excessive search results were leaving a bitter taste on their online palate. Re...

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Starbucks and Asda push geotargetting campaigns to attract festive footfall
Acquisition

Starbucks and Asda push geotargetting campaigns to attract festive footfall

11y Huw Jenkins

Starbucks and Asda push geotargetting campaigns to...

The location-based campaign powered by xAd measures what it calls "store visitation lift", analysing whether more customers come through the doors. Re...

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Behold! There is a beer and wine tasting app (Video)
Disruptive MarTech

Behold! There is a beer and wine tasting app (Video)

11y Leighann Morris

Behold! There is a beer and wine tasting app (Vide...

Next Glass is a data-driven beer and wine matching app that can tell you if you’ll like a particular drink, just by scanning the bottle. How does it w...

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Half of world will have access to web by 2018
Disruptive MarTech

Half of world will have access to web by 2018

11y Huw Jenkins

Half of world will have access to web by 2018

By 2018 42.4% of the world’s population will be plugged into the internet, with around 3.6 billion people able to access the internet at least once a ...

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Tesco Clubcard Scan-ta scheme finds perfect presents using Twitter
Acquisition

Tesco Clubcard Scan-ta scheme finds perfect presents using Twitter

11y Huw Jenkins

Tesco Clubcard Scan-ta scheme finds perfect presen...

Tesco Clubcard has twinned with We Are Social to become your helpful Christmas elf, through a Twitter campaign to find the perfect presents for friend...

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Firefox replaces Google with Yahoo for default homepage
Disruptive MarTech

Firefox replaces Google with Yahoo for default homepage

11y Huw Jenkins

Firefox replaces Google with Yahoo for default hom...

Good news for Yahoo! ...But bad news for Google: The 100 billion web searches made by Firefox users will be now be using Yahoo. Read More...

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Kik raises $38m for mobile messaging
Disruptive MarTech

Kik raises $38m for mobile messaging

11y Leighann Morris

Kik raises $38m for mobile messaging

Popular messaging service Kik has raised $38.3m in funding to expand its engineering and business development capabilities in a move designed to shaft...

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Argos ‘Gift Finder’ app mimics Tinder-swipe design
Acquisition

Argos ‘Gift Finder’ app mimics Tinder-swipe design

11y Huw Jenkins

Argos ‘Gift Finder’ app mimics Tinder-swipe design

Argos has mimicked the infamous swipe function popularly assimilated with the date-hungry Tinder app, to help indecisive customers narrow down gift id...

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Create the perfect social post on top 7 networks (Infographic)
Disruptive MarTech

Create the perfect social post on top 7 networks (Infographic)

11y Huw Jenkins

Create the perfect social post on top 7 networks (...

Social, social, social. The s-word has pretty much become the founding element upon which digital marketing has grown, and as important as air is is ...

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Introducing Snapcash: New mobile payment service from Snapchat
Disruptive MarTech

Introducing Snapcash: New mobile payment service from Snapchat

11y Huw Jenkins

Introducing Snapcash: New mobile payment service f...

Snapchat has teamed with Square to launch Snapcash - a new service which allows users to transfer money directly to friends through the app. Read More...

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Volvo Reality: First VR campaign using Google Cardboard
Disruptive MarTech

Volvo Reality: First VR campaign using Google Cardboard

11y Huw Jenkins

Volvo Reality: First VR campaign using Google Card...

Volvo has become the first company to launch a VR campaign on Google Cardboard – hardware that converts any smartphone into a functional VR headset wi...

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'Sofa Sunday’ predicts millions of m-commerce Christmas transactions
Disruptive MarTech

'Sofa Sunday’ predicts millions of m-commerce Christmas transactions

11y Huw Jenkins

'Sofa Sunday’ predicts millions of m-commerce Chri...

Millions of sofa-loving Brits will call upon their trusty handheld devices to purchase Christmas gifts on 30 November, according to retailers. Read Mo...

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US planes gathering data from mobile phones, claims report
Disruptive MarTech

US planes gathering data from mobile phones, claims report

11y Leighann Morris

US planes gathering data from mobile phones, claim...

The US government is gathering data from millions of mobile phones, by using "dirtbox" devices in planes, claims a report. Read More...

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Facebook quietly launches new 'Places Directory'
Disruptive MarTech

Facebook quietly launches new 'Places Directory'

11y Leighann Morris

Facebook quietly launches new 'Places Directory'

Move over Yelp - Facebook is attempting to kill you with their new Places Directory, a service which the social network has quietly launched. Read Mor...

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36% of mobile web search results vary from desktop
Disruptive MarTech

36% of mobile web search results vary from desktop

11y Huw Jenkins

36% of mobile web search results vary from desktop

New research found that 36% of mobile Google search results vary from desktop, with 23% showing pages from completely different sites, as mobile web s...

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McVitie's Penguin swims on social wave of John Lewis’ crimbo ad
Acquisition

McVitie's Penguin swims on social wave of John Lewis’ crimbo ad

11y Huw Jenkins

McVitie's Penguin swims on social wave of John Lew...

As John Lewis’ #MontyThePenguin ad nears 12.7m views on YouTube (in just 6 days) it only seems sensible that any penguin-related brand gets in on the ...

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Blackberry attempts to stay current with new BBM features (Video)
Disruptive MarTech

Blackberry attempts to stay current with new BBM features (Video)

11y Leighann Morris

Blackberry attempts to stay current with new BBM f...

Do you remember BBM? No? It's the blackberry-to-blackberry messaging system that nobody uses anymore because everyone has iMessage. Read More...

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Facebook Messenger reaches half a billion users
Disruptive MarTech

Facebook Messenger reaches half a billion users

11y Huw Jenkins

Facebook Messenger reaches half a billion users

Facebook’s Messenger app now connects over half a billion monthly users following its launch in 2011, despite once being at the centre of privacy fear...

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Facebook adds Ebola donation button
Disruptive MarTech

Facebook adds Ebola donation button

11y Leighann Morris

Facebook adds Ebola donation button

Facebook has added an Ebola button to users' profile pages, to raise money to go the International Medical Corps, the International Federation of Red ...

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Sainsbury’s digitise shopping basket with app
Disruptive MarTech

Sainsbury’s digitise shopping basket with app

11y Huw Jenkins

Sainsbury’s digitise shopping basket with app

Sainsbury’s is trialling a new app that will allow customers to build a shopping basket at home, then direct them to products in-store and pay for the...

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Calldorado post-call ads: The new mobile advertising
Disruptive MarTech

Calldorado post-call ads: The new mobile advertising

11y Leighann Morris

Calldorado post-call ads: The new mobile advertisi...

Introducing Calldorado: the 'Post-Call Ad' format that serves ads to the phone screen directly after a phone call. Read More...

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Fancy a free pint on Fuller's?
Acquisition

Fancy a free pint on Fuller's?

11y Huw Jenkins

Fancy a free pint on Fuller's?

Thought so. In a bid to expand its social audience, famous London brewer Fuller’s is offering punters a free pint in exchange for a follow on Twitter....

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Welcome to the UK's first digital car showroom
Disruptive MarTech

Welcome to the UK's first digital car showroom

11y Huw Jenkins

Welcome to the UK's first digital car showroom

Hyundai has opened the bonnet on what it calls the UK's first digital car showroom, an initiative designed to avoid the dreaded car salesmen. Read Mor...

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Sun launches poppy app to keep remembrance "alive in digital world"
Acquisition

Sun launches poppy app to keep remembrance "alive in digital world"

11y Huw Jenkins

Sun launches poppy app to keep remembrance "alive ...

Popular British tabloid The Sun has launched My Poppy, a new smartphone app that allows users to create their own virtual poppy to adorn their smartph...

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Snapchat in partnership talks with BuzzFeed, Spotify, Vice and others
Disruptive MarTech

Snapchat in partnership talks with BuzzFeed, Spotify, Vice and others

11y Huw Jenkins

Snapchat in partnership talks with BuzzFeed, Spoti...

Social sharing tool Snapchat is reportedly in negotiations with Comedy Central, Spotify and Vice (among others) ahead of the launch of Discover – a ne...

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Christie's auction house introduces 'buy it now' button
Disruptive MarTech

Christie's auction house introduces 'buy it now' button

11y Leighann Morris

Christie's auction house introduces 'buy it now' b...

Like eBay, the button will let consumers bypass the bidding process so they can immediately buy products at a set price. However, unlike eBay, the sit...

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