The demands on a marketer’s time are ever-expanding and research by integrated brand management technology company, Brandworkz has revealed that marke...
View articleIt seems there is. Introducing: FoKo, a B2B photo sharing app that has gained Whole Foods as a new client. Read More...
View articleTwitter has launched new ad targeting, so marketers need to get ready to groom the feathers of branded tweets and make social marketing fly – with hel...
View articleBizarre franchise crossover of the week: a forthcoming DLC (downloadable content) pack for Mario Kart 8 will allow gamers to hop behind the wheel of a...
View article‘Latch’ singer Sam Smith will mark an historic UK first as he performs his new single throughout an entire ad break, sandwiched neatly in between Alan...
View articleAlcohol marketers partner with smartphone breathalyser for digital drinking with a digital hangover. Read More...
View articleIn an incredibly intelligent and innovative move in digital marketing, L'Oreal Ombre hair colour products -- born last year from a project that mined ...
View articleThe ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their br...
View articleWhat would YouTube and Google want with a website known for streaming video games? It is a question that many are asking after we learnt that the tech...
View articleSet for release in August, the sports brand ‘Adidas Photo Print’ app will be used to print images from Instagram onto the ZX Flux trainer - tapping in...
View articleNext Monday, May 19th, will mark the 13th anniversary of the first Apple Store. To show you how Apple have taken over the world, Retale have made this...
View articleWith as many engagement tools as pictures of Kim Kardashian’s posterior, LeadSift investigated Fortune 100 firms to determine which tool was the most ...
View articleInstagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data. Rea...
View articleAOL is continuing its quest to become one of the internet's leading advertising platforms by reaching a deal to buy Convertro, a digital advertising f...
View articleTwitter is trialling a feature in its mobile apps that allows users to mute accounts that are becoming irritating. Read More...
View articleFacebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social ...
View articleOver two thirds (68%) of 4G users feel that faster access to the internet encourages them to make more purchases from their smartphone, according to r...
View articleA report from analyst firm Berg Insight suggests that the market will grow by 54%, corresponding to 38.6% of the entire mobile advertising market. Rea...
View articleAccording to a report, Google+ will no longer be considered a product but a platform, essentially ending its competition with social networks like Fac...
View articleFacebook has extended a tool, giving marketers access to a ‘lookalike audience feature’ - meaning you can reach users similar to those already shoppi...
View articleResearch, from eDigitalResearch, also found that 33% of respondents believed that targeted messages sent to their phones during a shopping spree would...
View articleThe shopping landscape is about to be revolutionised thanks to smartphones, vouchers and opposable thumbs, predicts ex-Tesco boss. Read More...
View articleNew research suggests that more than half of UK businesses deem their email strategy ‘basic’ or ‘non-existent’ despite the expanding consumer-driven d...
View articleWith the unstoppable rise of social media and other digital channels of communication it’s long been anticipated that good old-fashioned email marketi...
View articleFacebook founder, Mark Zuckerburg, bought the technology manufacturer responsible for the Oculus Rift reality headset to move the network into the “mo...
View articleFrom wild tigers and giant tentacles to alien space invasions and laser-zapping robots, the team at Pepsi Max use digital technology to scare Londoner...
View articleGoogle is attempting to quash haters by publishing a post on the official Google Glass Google+ page that aims to demolish “The Top 10 Google Glass Myt...
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