How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platfo...
View articleLocalization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to...
View articleApple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without...
View articleFacebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Read More...
View articleHaving a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration....
View articleRecent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Read More...
View articleThe ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking thei...
View articleHavas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Read More...
View articleFacebook is starting its first ever operations in New York after purchasing conversation startup, Branch, for a reported $15 million. Read More...
View articleTwitter co-founder, Biz Stone, launches a social search app called Jelly on iOS and android. Read More...
View articleYahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the i...
View articleYour digital marketing Punch List for 2014 contains all the things you know your company should be doing, but didn't get around to in 2013. Read More...
View articleThe Mobile Marketing Association's (MMA) Greg Stuart and Mondelez International's Bonin Bough talk to ClickZ about the new positioning announced at Ca...
View articleMarketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why. Read More...
View articleRudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty...
View articleSome basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Cente...
View articleAdobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Read More...
View articleI’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Read...
View articleThe cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land...
View articleBuffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement. Read Mor...
View articleNotable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topic...
View articleThe holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for ...
View articleAdobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe T...
View articleApps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process...
View articleConsider these two reasons that are slowing mobile down as a legitimate marketing channel. Read More...
View articleA joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Read More...
View articleMobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Read Mo...
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