Adelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. T...
View articleMobile is big and in India alone, there are over 600 million connections. Read More...
View article(RED) launched its first multi-channel mobile giving campaign timed around World AIDS Day and the holiday shopping season. Read More...
View articleClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore. Read More...
View articleGoogle's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...
View articleThe Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...
View articleBriabe Mobile has launched America-Next, a mobile ad network focused on African Americans, Hispanics and Asian Americans. With an emphasis on Millenni...
View articleMarketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Read More...
View articleMaking sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption. Read More...
View articlePuma incorporated QR codes and gamification to attract trendsters in-store. Read More...
View articleBoth chains have adopted Passbook in a move to offer mobile coupons to customers. Read More...
View articleNow the palm of your hand might also be the best place to turn if you're looking for a good deal. Read More...
View articleIndia is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Read...
View articleThe contentious debate between whether mobile applications or optimized sites are the better choice for marketers led the conversation at SES Chicago....
View articleThe denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store. Read More...
View articleSessionM provides a mobile advertising and loyalty platform designed to increase retention and usage of mobile apps and content via social media featu...
View articleNew study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Read More...
View articleFive proven best practices to follow when putting together mobile ad creative, as well as blind data that proves how the right ad creative makes a not...
View articleMobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasi...
View articleThe Location Based Marketing Association opens its Singapore chapter while the Mobile Marketing Association shares stats on Singaporeans and their sma...
View articleWhere are these trailblazers today? Was it worth the struggle of going against the grain for so many years? Read More...
View articleThe first in a series on the trailblazers who pushed toward mobility when most held back. Read More...
View articleWhen Orbitz began putting together a strategy to target mobile commerce in late 2009 there were still plenty of questions as to how fast the travel-bo...
View articleSocial advertising firm RadiumOne has released survey results that shed light on the mobile habits of 18- to 34-year-olds, or Generation C, as well as...
View articleWhile the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital co...
View articleJapan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Read More...
View articleWith the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today. Read More...
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