Asia-Pacific Drives Over One Third World's Mobile Ad Spend
Data insights

Asia-Pacific Drives Over One Third World's Mobile Ad Spend

14y Daniel Mickens

Asia-Pacific Drives Over One Third World's Mobile ...

Global mobile ad market was valued at over $5.3 billion for 2011. Read More...

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Pink Elephants? No, App Has Beer Fans Seeing Gnomes
Media

Pink Elephants? No, App Has Beer Fans Seeing Gnomes

14y Lisa Lacy

Pink Elephants? No, App Has Beer Fans Seeing Gnome...

Belgian Brewery launches Gnome Week and augmented reality mobile and Facebook app. Read More...

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AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless
Marketing

AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless

14y Kate Kaye

AKQA Grabs Former Ogilvy CD to Lead Verizon Wirele...

Indie agency has already hired 30 people to help manage the Verizon account. Read More...

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The Fundamentals of Mobile Email Strategy
Asia

The Fundamentals of Mobile Email Strategy

14y Ohad Hecht

The Fundamentals of Mobile Email Strategy

Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy. Read More...

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Facebook Updates Mobile Ads' Status to Separated
Media

Facebook Updates Mobile Ads' Status to Separated

14y Christopher Heine

Facebook Updates Mobile Ads' Status to Separated

Digital giant unveils new ad-buying options for sponsored stories. Read More...

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The Truly Mobile Relationship
Asia

The Truly Mobile Relationship

14y Stephen Hay

The Truly Mobile Relationship

Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doin...

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Study: Video Boosts Mobile Ad Engagement Rates
Data insights

Study: Video Boosts Mobile Ad Engagement Rates

14y Daniel Mickens

Study: Video Boosts Mobile Ad Engagement Rates

Medialets found mobile ad engagement rates can be improved by 35 percent with video. Read More...

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Brands Must Develop Content Creation Mindsets
Media

Brands Must Develop Content Creation Mindsets

14y Paul Schoknecht

Brands Must Develop Content Creation Mindsets

Content is the fuel we all need to engage our target audiences. Read More...

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NHL Connects Digital, At-Home Stanley Cup Fans to Live Action
Media

NHL Connects Digital, At-Home Stanley Cup Fans to Live Action

14y Daniel Mickens

NHL Connects Digital, At-Home Stanley Cup Fans to ...

Molson Canadian, TicketMaster brand FanCam and mobile app extension. Read More...

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How to Set Up a Mobile Search Campaign in Asia
Asia

How to Set Up a Mobile Search Campaign in Asia

14y Prabhvir Sahmey

How to Set Up a Mobile Search Campaign in Asia

A best practice guideline to setting up your mobile search campaign. Read More...

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5 Reasons Why Mobile Browsing Isn't That Important
Media

5 Reasons Why Mobile Browsing Isn't That Important

14y Hernán Gonzalez

5 Reasons Why Mobile Browsing Isn't That Important

Before making a big investment to optimize your website for mobile users, consider these factors. Read More...

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Standing Out in the App Crowd
Media

Standing Out in the App Crowd

14y Andrew Solmssen

Standing Out in the App Crowd

Is it even possible to market apps so that they stand out? Or are marketers just wasting their time? Read More...

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Mobile Marketing in Emerging Markets - What You Need to Know
Asia

Mobile Marketing in Emerging Markets - What You Need to Know

14y Vikas Gulati

Mobile Marketing in Emerging Markets - What You Ne...

Five things every marketer should know about mobile in emerging markets. Read More...

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Hispanic-Heavy Swing States Drive High Mobile Ad Prices
Data insights

Hispanic-Heavy Swing States Drive High Mobile Ad Prices

14y Kate Kaye

Hispanic-Heavy Swing States Drive High Mobile Ad P...

Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states. Read More...

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AdTruth Wants to Be Standard for Mobile Tracking
Media

AdTruth Wants to Be Standard for Mobile Tracking

14y Susan Kuchinskas

AdTruth Wants to Be Standard for Mobile Tracking

The company held workgroup meetings with agencies, ad tech firms and developers. Read More...

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6 Tips for Driving E-Commerce Success in Japan
Asia

6 Tips for Driving E-Commerce Success in Japan

14y Andy Radovic

6 Tips for Driving E-Commerce Success in Japan

E-commerce is big business in Japan and there's huge opportunity to actively engage via mobile-friendly platforms. Read More...

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Facebook Buys Social Gifting Mobile App
Media

Facebook Buys Social Gifting Mobile App

14y Christopher Heine

Facebook Buys Social Gifting Mobile App

Karma is its fifth mobile-based acquisition of the year. Read More...

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Europe and Asia: Email Marketing on Two Continents
Asia

Europe and Asia: Email Marketing on Two Continents

14y Jonas Blanck

Europe and Asia: Email Marketing on Two Continents

How Asia can look to Europe and Europe to Asia for email marketing best practices. Read More...

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The Tablet Experience: A Must-Have for Retailers
Media

The Tablet Experience: A Must-Have for Retailers

14y Melinda Krueger

The Tablet Experience: A Must-Have for Retailers

Are you taking advantage of the tablet's explosive growth, features, and unique user mindset? Read More...

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50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
Marketing

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

14y Susan Kuchinskas

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy. Read More...

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Adobe Tool Eases iPhone Content, Social Sharing
Media

Adobe Tool Eases iPhone Content, Social Sharing

14y Anna Maria Virzi

Adobe Tool Eases iPhone Content, Social Sharing

Condé Nast and Wenner Media have tested. Read More...

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The Next Big Thing in Local Mobile Marketing
Asia

The Next Big Thing in Local Mobile Marketing

14y Andy Chang

The Next Big Thing in Local Mobile Marketing

Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Read More...

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The Mobile Way Of Life
Asia

The Mobile Way Of Life

14y Vincent Teo

The Mobile Way Of Life

The "Fear of Missing Out" phenomena has amplified. Just what are the cultural implications of this new mobility? Read More...

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Most Companies Should Stop Spending Money on Mobile Advertising
Media

Most Companies Should Stop Spending Money on Mobile Advertising

14y Paul Schoknecht

Most Companies Should Stop Spending Money on Mobil...

Why should a consumer keep your application on their phone? Read More...

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Trulia Launches Mobile Ads for Real Estate Agents
Media

Trulia Launches Mobile Ads for Real Estate Agents

14y Kate Kaye

Trulia Launches Mobile Ads for Real Estate Agents

Agents can buy Zip code-targeted placements in its mobile app and website. Read More...

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McDonald's and Capital One Test Cox Mobile Ads
Local

McDonald's and Capital One Test Cox Mobile Ads

14y Kate Kaye

McDonald's and Capital One Test Cox Mobile Ads

Local media firm launches division with three dedicated mobile salespeople. Read More...

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Spil Games Talks Lego and 'Despicable Me' Ads [Video]
Media

Spil Games Talks Lego and 'Despicable Me' Ads [Video]

14y Christopher Heine

Spil Games Talks Lego and 'Despicable Me' Ads [Vid...

CMO drops by ClickZ's office to discuss how brands integrate into games. Read More...

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