In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the...
View articleDespite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to i...
View articleMarketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...
View articleThis article explains the why, when, what, how, where, and who of user testing for mobile friendly websites or apps. The sooner you find out your what...
View articleAnalysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business...
View article“My job is pretty simple: I have to make sure that if consumers have a mobile phone in one hand, then I need to put a coke in the other.” Tom Daly is ...
View articleVR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...
View articleThe infotainment systems in modern vehicles not only sync with the driver’s smartphone for hands-free calls, but also allow use of apps installed on t...
View articleGet in a modern car, perform a voice search on the car’s infotainment system or via a synced smartphone app, does your brand come up in the search res...
View articleLow mobile conversion rates have discouraged many a marketer, but new research suggests a better way to connect with smartphone users. Read More...
View articleVisual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be do...
View articleOur good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. Last week’...
View articleThe web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictur...
View articleConcerns about mobile ad-blocking have only accelerated since Apple’s latest iOS version began allowing the technologies. More recently, Samsung smar...
View articleThe main takeaway theme from last week’s Mobile World Congress in Barcelona, wasn’t tech, virtual reality (VR) or internet of things: it was pe...
View article“The old-world rules of reach, frequency and scale don’t work anymore. The new world is about engagement, value exchange and utility-based marketing.”...
View articleWhen it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social...
View articleA hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code fo...
View articleIn the last few years, retailers all over the world have been experiencing major increases in their mobile commerce sales. However, despite th...
View articleMaking the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the mos...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articlePlanning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...
View articleGeo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...
View articleIf you work in ecommerce, you will understand the importance of great product imagery to entice users to buy. Read More...
View articleAs the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...
View articleWhile many retailers have taken the option of responsive design to optimise their sites for mobile users, the value of native apps should not be ignor...
View articleWhat factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...
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