Here's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers. Read More...
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View articleThe company will tie user behavior to unique device IDs collected from iOS and Android handsets. Read More...
View articleGannett today reported a 12 percent boost in its company-wide digital revenues in Q1 2011. Read More...
View articleTechnology giant's 27 percent growth was fueled by search and an emphasis on display and mobile. Read More...
View articleBrand hopes integration will appeal to a younger, tech-savvy audience of potential homebuyers. Read More...
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View articleIt hopes to make a big splash in Washington, D.C., for its new "Instant Deals" mobile platform. Read More...
View articleAuto brand will use technology from Navteq to serve ads to users close to its dealerships. Read More...
View articleLocation-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these...
View articleBurst campaigns get high App Store rankings. It is a science to optimize the spend for the ultimate profit from your apps. Read More...
View articleGoogle's Android continues its growth, while Apple's hovers around the 25 percent mark. Read More...
View articleThe mobile web of today and tomorrow: when technology and user experience collide. Read More...
View articleThe iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Read More...
View articleRetailer purchases takeover ads for six markets while adding a dash of geo-social. Read More...
View articleMost smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Read More...
View articleAdvertisers in the U.K. invested more than twice as much in mobile ads in 2010 than they did the previous year, according to the IAB U.K. Read More...
View articleSome basics of mobile marketing and how they can help you become an industry expert. Read More...
View articleAn in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Read More...
View articleAdvertisers in the U.K. invested more than twice as much in mobile ads in 2010 than they did the previous year, according to the IAB U.K. Read More...
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