As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
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View articleNew report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...
View articleRPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...
View articleKPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...
View articleChief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...
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View articleLearn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...
View articleVidea's President Shereta Williams highlights AI's impact on the advertising industry and the people in it. Read More...
View articleAcoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...
View articleHere are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read More...
View articleWith more industries utilizing data as part of their digital transformation to inform strategic internal and external business decisions, leadership m...
View articleIt’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read...
View articleAAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...
View articleIn an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...
View articleDespite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...
View articleISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...
View articleOnly 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision. ...
View articleG2’s peer-reviewed database of software vendors enabled the IBM Watson IoT team to identify and follow-up with targeted accounts within the G2 platfor...
View articleBuilding on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...
View articleVan rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...
View articleIt's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market ...
View articleChorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...
View articleAirship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...
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