Today, HYP3R announced $17M Series A funding to continue innovating location-based marketing for brands in travel, retail, and entertainment. We did a...
View articleAs fake news continues to dominate headlines, marketers face the daunting challenge of finding ways to protect their brand against the ever-changing t...
View articleApple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...
View articleWe review the top news in martech from the week of September 4–10, 2018. Read More...
View articleQ&A with Adam Broitman, Chief Strategy Officer at Kiip. We discuss their company, products, future, and what makes them unique on the martech land...
View articleIGTV is Instagram’s attempt to highlight long-form videos in a new platform. How successful is it up to now and what’s the best way for brands to bene...
View articleWe review the top news in martech from the week of August 28–September 4, 2018. Phrasee lands $4m funding, Amobee acquires Videology, Marketo appoints...
View articleAI company Phrasee recently announced funding to expand into the US market. We sit down with CEO Parry Malm to discuss their product, company, upcomin...
View articleInfluencer marketing is growing and more marketers are willing to increase their budgets to find the right influencers. Micro-influencers can help the...
View articleEmail marketing is popular, but many emails simply don't land. Here’s what keeps consumers from clicking on your message—and how AI can help. Read Mor...
View articleMaking a move to a new marketing automation platform is a significant undertaking. There are many considerations that need to be taken into account be...
View articleWe review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...
View articleThis guest post comes from Kevin Lindsay, Director, Product Marketing and Strategy of Digital Experience, Adobe. In an experience-driven era, digi...
View articleIt’s a given that an efficient MarTech stack is critical to every marketing organization—but the strategic deployment of that technology is all too of...
View articleRecent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...
View articleIf you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...
View articleBots, chatbots, robots, and AI are some of the most buzzed words in the industry right now, but even insiders are sometimes unclear on their differenc...
View articleIn this review of last week's top MarTech news, we highlight the beta launch of Google Signals empowering marketers with a cross-device view of the cu...
View articleMagic Leap is making the AR industry more interesting by introducing their first product. After waiting for 8 years and a total investment of $2.6bill...
View articleIn case you missed out or wanted a brush up of anything MarTech related from last week, we've got you covered. Read More...
View articleAs ecommerce conditions consumers to expect easier checkout experiences, Sam's Club and Macy's are bringing that frictionless-ness into their stores. ...
View articleAs marketers evolve and thrive for innovation, solutions for winning strategies are increasing every year. In this article, you will acknowledge futur...
View articleTraditionally, building effective ad creative has involved a lot of human guesswork, but AI technology is on the cutting edge of offering audiences ad...
View articleWe usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay, and H&...
View articleIn case you missed out or wanted a brush up of anything MarTech related from last week, we at ClickZ have decided to bring the news to you. A brief ru...
View articleFrom virtual assistants like Siri and Alexa, to completely robotized customer service, natural language processing technology is making artificial int...
View articleArtificial intelligence is arguably the most exciting concept in the MarTech industry. However, brands must be hypersensitive to concerns around both ...
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