Here's how AI is set to transform the digital marketing landscape
AI & Automation

Here's how AI is set to transform the digital marketing landscape

8y Jonathan Brown

Here's how AI is set to transform the digital mark...

Artificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently t...

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ClickZ weekly MarTech briefing: July 23
Disruptive MarTech

ClickZ weekly MarTech briefing: July 23

8y Bobby Macri

ClickZ weekly MarTech briefing: July 23

Incase you missed anything or wanted a brush up of anything MarTech related from last week, we at ClickZ have decided to bring the news to you. A brie...

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Mobile customers want brands to be more like Uber when they shop locally
Mobile

Mobile customers want brands to be more like Uber when they shop locally

8y Brian Solis

Mobile customers want brands to be more like Uber ...

Customers are expressing on-demand expectations on smartphones when they want to buy or do anything with a "near me" search. With these keyword search...

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AR isn’t just fun and games: Here are the brands at the forefront of functional AR
AR & VR

AR isn’t just fun and games: Here are the brands at the forefront of functi...

8y Emily Alford

AR isn’t just fun and games: Here are the brands a...

In the past couple years, brands have started to incorporate the hot topic of augmented reality into their business. They have seen mixed reviews with...

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Using AI to improve user experience
Emerging Technology

Using AI to improve user experience

8y Yaroslav Kuflinski

Using AI to improve user experience

Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a...

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ClickZ weekly MarTech briefing: July 16
Disruptive MarTech

ClickZ weekly MarTech briefing: July 16

8y Bobby Macri

ClickZ weekly MarTech briefing: July 16

Incase you missed anything or wanted a brush up of anything MarTech related from last week, we at ClickZ have decided to bring the news to you. A brie...

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Alexa, what's for dinner?: Why Campbell's is doubling down on voice
AI & Automation

Alexa, what's for dinner?: Why Campbell's is doubling down on voice

8y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

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ClickZ weekly MarTech briefing: July 09
Disruptive MarTech

ClickZ weekly MarTech briefing: July 09

8y Bobby Macri

ClickZ weekly MarTech briefing: July 09

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...

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Augmented reality ads are here. Is your brand ready?
AR & VR

Augmented reality ads are here. Is your brand ready?

8y Emily Alford

Augmented reality ads are here. Is your brand read...

Now that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everyt...

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Survey: Nearly 50% of B2B marketers no longer work to a fixed budget
Disruptive MarTech

Survey: Nearly 50% of B2B marketers no longer work to a fixed budget

8y chloe

Survey: Nearly 50% of B2B marketers no longer work...

The rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI. New research...

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ClickZ weekly MarTech briefing: July 02
Disruptive MarTech

ClickZ weekly MarTech briefing: July 02

8y Bobby Macri

ClickZ weekly MarTech briefing: July 02

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...

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5 ways AI will change how IT uses chatbots
AI & Automation

5 ways AI will change how IT uses chatbots

8y Andy Pearl

5 ways AI will change how IT uses chatbots

Artificial Intelligence technology helps to improve enterprise workflows and IT practices. Today, chatbot and linguistic engineers have created algori...

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Facebook and Twitter focus on ad transparency - what does this mean for marketers?
Disruptive MarTech

Facebook and Twitter focus on ad transparency - what does this mean for mar...

8y Tereza Litsa

Facebook and Twitter focus on ad transparency - wh...

Facebook and Twitter have both decided to promote ad transparency with a new set of features. What does this really mean for marketers and how will th...

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Chatbot market size is set to exceed USD 1.34 billion by 2024
Chatbots

Chatbot market size is set to exceed USD 1.34 billion by 2024

8y Rahul Pise

Chatbot market size is set to exceed USD 1.34 bill...

The global chatbot market is predicted to reach a 31% CARG, but why? Weather it's an American company like eBay, or a Russian company like Endurance, ...

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ClickZ weekly MarTech briefing: June 25
Disruptive MarTech

ClickZ weekly MarTech briefing: June 25

8y Bobby Macri

ClickZ weekly MarTech briefing: June 25

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...

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The rise of connected packaging as a marketing channel
Disruptive MarTech

The rise of connected packaging as a marketing channel

8y Davor Sutija

The rise of connected packaging as a marketing cha...

Connected packaging is becoming an increasingly effective marketing channel, bridging physical products to the digital world and influencing consumers...

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5 ways AI is changing the tech industry
AI & Automation

5 ways AI is changing the tech industry

8y Valentine Ferrari

5 ways AI is changing the tech industry

Here we are looking at 5 different ways Artificial Intelligence is transforming the industry. Ranging from AI’s influence on customer support to the I...

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IGTV is launched and ready to influence the marketing landscape
Disruptive MarTech

IGTV is launched and ready to influence the marketing landscape

8y Tereza Litsa

IGTV is launched and ready to influence the market...

Instagram has seen an impressive growth over the last few years. The introduction of IGTV can change the game in social media marketing for brands. Wh...

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ClickZ weekly MarTech briefing: June 18
Disruptive MarTech

ClickZ weekly MarTech briefing: June 18

8y Bobby Macri

ClickZ weekly MarTech briefing: June 18

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...

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ClickZ weekly MarTech briefing: June 11
Disruptive MarTech

ClickZ weekly MarTech briefing: June 11

8y Bobby Macri

ClickZ weekly MarTech briefing: June 11

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...

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Chatbots could be your secret weapon for lead generation
Chatbots

Chatbots could be your secret weapon for lead generation

8y Emily Alford

Chatbots could be your secret weapon for lead gene...

Audiences are increasingly flocking to messenger apps as a free, fun way to have private conversations. But this doesn’t mean brands should necessaril...

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ClickZ enterprise SEO tools Buyers Guide: Ahrefs review
Disruptive MarTech

ClickZ enterprise SEO tools Buyers Guide: Ahrefs review

8y Clark Boyd

ClickZ enterprise SEO tools Buyers Guide: Ahrefs r...

Within the ClickZ enterprise SEO tools buyers guide, Ahrefs received positive scores in all major categories. In particular, it was praised for the de...

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Here’s how AI is revolutionizing ecommerce
AI & Automation

Here’s how AI is revolutionizing ecommerce

8y Emily Alford

Here’s how AI is revolutionizing ecommerce

As ecommerce brands struggle to provide increasingly personalized experiences for customers across devices, artificial intelligence is revolutionizing...

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Crypto ad-tech: Is the time right?
Blockchain

Crypto ad-tech: Is the time right?

8y Jeremy Epstein

Crypto ad-tech: Is the time right?

In the latest post by Jeremy Epstein, he speaks about the macro environment and how it may become increasingly favorable to generate initial adoption...

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ClickZ weekly MarTech briefing: June 4
Disruptive MarTech

ClickZ weekly MarTech briefing: June 4

8y Bobby Macri

ClickZ weekly MarTech briefing: June 4

As part of our mission to help demystify the marketing technology landscape we’ve tasked our research team with creating a weekly report that will cov...

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Get ready for a new reality: A guide to creating VR content
AR & VR

Get ready for a new reality: A guide to creating VR content

8y Emily Alford

Get ready for a new reality: A guide to creating V...

Virtual reality is changing the way that audiences engage with brands, and learning to navigate the VR landscape should be a goal for anyone designing...

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The meteoric rise of mobile ad fraud
Mobile

The meteoric rise of mobile ad fraud

8y Mike O'Brien

The meteoric rise of mobile ad fraud

During the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...

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