Our Smartphones, Ourselves
Media

Our Smartphones, Ourselves

11y Joe Laszlo

Our Smartphones, Ourselves

Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. J...

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Amazon launches Prime Music streaming service
Disruptive MarTech

Amazon launches Prime Music streaming service

11y Leonie Mercedes

Amazon launches Prime Music streaming service

Amazon launched its music streaming service in the UK this week, which offers Prime customers access to more than one million songs and hundreds of pl...

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Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement
Media

Pandora's Sponsored Listening: How Less Interruption Could Create More Enga...

11y Emily Alford

Pandora's Sponsored Listening: How Less Interrupti...

Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to...

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Google maps rolls out 'Your Timeline'
Disruptive MarTech

Google maps rolls out 'Your Timeline'

11y Leighann Morris

Google maps rolls out 'Your Timeline'

"Have you ever wanted a way to easily remember all the places you’ve been - whether it’s a museum you visited during your last vacation or that fun ba...

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Are Playbuzz Flip Cards a Listicle Killer?
Media

Are Playbuzz Flip Cards a Listicle Killer?

11y Emily Alford

Are Playbuzz Flip Cards a Listicle Killer?

"Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile a...

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Twitter unveils event targeting feature for advertisers
Disruptive MarTech

Twitter unveils event targeting feature for advertisers

11y Lucinda Beeman

Twitter unveils event targeting feature for advert...

Twitter's newly launched event calendar will make it easier for brands to plan ahead for advertising pushes around important dates, the social media s...

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Shell and PayPal Offer Mobile Payments at The Pump
Media

Shell and PayPal Offer Mobile Payments at The Pump

11y Yuyu Chen

Shell and PayPal Offer Mobile Payments at The Pump

Today, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Read More...

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The Micro-Moments of B2B
Marketing

The Micro-Moments of B2B

11y Crispin Sheridan

The Micro-Moments of B2B

The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consume...

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Lexus advertises the world's first biometric car
Acquisition

Lexus advertises the world's first biometric car

11y Leighann Morris

Lexus advertises the world's first biometric car

To show the world how thrilling the Lexus RC F is to drive, Lexus has used biometric technology to create a one-off vehicle which reflects its driver'...

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7 Ways to Destroy Your Mobile Conversion Rates
Media

7 Ways to Destroy Your Mobile Conversion Rates

11y Tim Ash

7 Ways to Destroy Your Mobile Conversion Rates

Too many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to main...

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Flirtey makes history with the first legal US drone delivery
Disruptive MarTech

Flirtey makes history with the first legal US drone delivery

11y Leighann Morris

Flirtey makes history with the first legal US dron...

Last week, history was made with the US' first legal drone delivery, which sent medication to a clinic as part of a project. Australian drone startup ...

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Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?
Marketing

Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?

11y Yuyu Chen

Will Facebook Pose a Threat to Amazon and Google w...

Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...

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Beme: The "authentic" social app
Disruptive MarTech

Beme: The "authentic" social app

11y Leighann Morris

Beme: The "authentic" social app

Viral internet artist Casey Neistat has debuted Beme: An app which aims to redefine how we see ourselves and others on social networks. The app wants ...

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Mobile and the Travel Consumer
Media

Mobile and the Travel Consumer

11y Michael Della Penna

Mobile and the Travel Consumer

Since so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to o...

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Email Is Eating Mobile
Advanced Email Marketing

Email Is Eating Mobile

11y Dave Hendricks

Email Is Eating Mobile

With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...

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Turkish Airlines creates world's first live-streamed flight with Periscope
Acquisition

Turkish Airlines creates world's first live-streamed flight with Periscope

11y Leighann Morris

Turkish Airlines creates world's first live-stream...

Turkish Airlines created the world's first live-streamed flight with Periscope, which took viewers behind the scenes of the journey, following the fli...

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Mozilla blocks Flash software on Firefox
Disruptive MarTech

Mozilla blocks Flash software on Firefox

11y Leighann Morris

Mozilla blocks Flash software on Firefox

Mozilla has blocked all versions of Adobe’s Flash software on the Firefox web browser due to recent unearthed bugs being utilised by cyber-thieves. Re...

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Greggs launches rewards app on Android
Disruptive MarTech

Greggs launches rewards app on Android

11y Huw Jenkins

Greggs launches rewards app on Android

Greggs has released a refreshed app that enables users to redeem rewards, make payments and receive offers with a simple phone tap at the point of sal...

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3 Multichannel Marketing Use Cases for Improving the Customer Experience
Marketing

3 Multichannel Marketing Use Cases for Improving the Customer Experience

11y Ellen Valentine

3 Multichannel Marketing Use Cases for Improving t...

Building out call center processes and marketing automation techniques can provide exponential benefits for your company. Read More...

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Instagram hits 14m UK users ahead of service update
Disruptive MarTech

Instagram hits 14m UK users ahead of service update

11y Huw Jenkins

Instagram hits 14m UK users ahead of service updat...

More than 14 million people in the UK log onto photo-sharing app Instagram at least once a month, marking the first time the social network has ever b...

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4 Steps for Building a Mobile-First Culture
Media

4 Steps for Building a Mobile-First Culture

11y Alan Cutter

4 Steps for Building a Mobile-First Culture

Re-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you...

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Apple watch Tinder swipes according to heart rate
Disruptive MarTech

Apple watch Tinder swipes according to heart rate

11y Leighann Morris

Apple watch Tinder swipes according to heart rate

Do you want to swipe left or right? Let your heart decide with the new hands free Tinder app which swipes right or left according to your heart rate w...

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Facebook enters music-streaming battle
Disruptive MarTech

Facebook enters music-streaming battle

11y Huw Jenkins

Facebook enters music-streaming battle

Never one to be left out, Facebook is joining the likes of Spotify and Apple, by launching its own music streaming service, according to reports. Read...

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You can now shorten URLs with emoji
Disruptive MarTech

You can now shorten URLs with emoji

11y Leighann Morris

You can now shorten URLs with emoji

Move out of the way bit.ly, Linkmoji is our new URL shortener of choice. Why? Instead of getting a long URL shortened to a load of numbers, you get em...

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Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions
Ad Industry Metrics

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions

11y Yuyu Chen

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media...

An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter r...

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Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies
Display Advertising

Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies

11y Mike O'Brien

Mobile Factors Into 54 Percent of Campaigns with V...

In its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big facto...

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Facebook announces updated newsfeed options
Disruptive MarTech

Facebook announces updated newsfeed options

11y Leighann Morris

Facebook announces updated newsfeed options

Facebook has announced the launch of "even better tools for you to actively shape and improve" the Facebook experience, which give users more control ...

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