London zoo to use live streaming technology
Disruptive MarTech

London zoo to use live streaming technology

11y Leighann Morris

London zoo to use live streaming technology

According to the BBC, the public will be able to find out what the animals at London Zoo get up to when the visitors have left, thanks to new wireless...

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Virgin Holidays and Microsoft launch interactive "Plan-It" tool
Disruptive MarTech

Virgin Holidays and Microsoft launch interactive "Plan-It" tool

11y Huw Jenkins

Virgin Holidays and Microsoft launch interactive "...

Microsoft and Virgin Holidays have announced a two-year campaign to launch ‘Plan-it Mojo’, an interactive hub built as an extension of the Virgin Holi...

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Snapchat soon to launch untargeted, opt-in ads
Disruptive MarTech

Snapchat soon to launch untargeted, opt-in ads

11y Leighann Morris

Snapchat soon to launch untargeted, opt-in ads

Snapchat users will soon see disappearing ads appearing in their news feeds for the first time as the app begins to monetise on its huge user base. Re...

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We’re Thinking Too Big
Media

We’re Thinking Too Big

11y Marc Connor

We’re Thinking Too Big

Marketers need to think small, meaning they should think about when, where, and how their audience uses their mobile devices and what value they can g...

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Square Order Uses Mobile to Offer Coffee on Demand
Media

Square Order Uses Mobile to Offer Coffee on Demand

11y Emily Alford

Square Order Uses Mobile to Offer Coffee on Demand

Square is enabling customers to pre-order a cup of coffee so that their beverage is ready when they arrive at the shop. Read More...

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Pepsi's CMO Talks Mobile
Media

Pepsi's CMO Talks Mobile

11y Mike O'Brien

Pepsi's CMO Talks Mobile

Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...

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iOS 8 fails to attract uptake following glitchy launch
Disruptive MarTech

iOS 8 fails to attract uptake following glitchy launch

11y Huw Jenkins

iOS 8 fails to attract uptake following glitchy la...

Following the glitch-ridden rumours surrounding the rollout of Apple’s latest software iteration, just under half of users have upgraded to iOS 8 sinc...

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Spotify spots first UK profit
Disruptive MarTech

Spotify spots first UK profit

12y Huw Jenkins

Spotify spots first UK profit

Spotify’s UK business has reported its first profit, citing strong ad revenues and an increase in subscriptions. Read More...

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Instagram captions will now appear when embedding
Disruptive MarTech

Instagram captions will now appear when embedding

12y Leighann Morris

Instagram captions will now appear when embedding

Big news for digital publishing people! Captions on the photo-sharing platform Instagram now appear by default. Read More...

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Adobe mobilising strategy
Disruptive MarTech

Adobe mobilising strategy

12y Huw Jenkins

Adobe mobilising strategy

Adobe is tweaking its high-end product range to perform on its expanding range of mobile apps, so tech professionals can bridge the gap between deskto...

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Facebook wages war on “scammers” selling likes to businesses
Disruptive MarTech

Facebook wages war on “scammers” selling likes to businesses

12y Huw Jenkins

Facebook wages war on “scammers” selling likes to ...

Facebook will “aggressively” eliminate “fake likes” from its network in a through a multi-billion dollar legal push. Read More...

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Yahoo investing 'millions' in Snapchat, according to industry whispers
Disruptive MarTech

Yahoo investing 'millions' in Snapchat, according to industry whispers

12y Huw Jenkins

Yahoo investing 'millions' in Snapchat, according ...

Despite the sum paling in comparison to the $10bn valuation popularly associated with the social tool, it could be enough to "give it access to the me...

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Mobile Native Advertising Yields the Biggest Wins [Ad Week]
Media

Mobile Native Advertising Yields the Biggest Wins [Ad Week]

12y Mike O'Brien

Mobile Native Advertising Yields the Biggest Wins ...

Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead...

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Are we ready for a Vice talk show?
Disruptive MarTech

Are we ready for a Vice talk show?

12y Leighann Morris

Are we ready for a Vice talk show?

According to reports, everyone's favourite ironic news source, Vice, are going to take over more media turf by creating live stream video broadcasts. ...

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5 of September's best social campaigns
Disruptive MarTech

5 of September's best social campaigns

12y Huw Jenkins

5 of September's best social campaigns

The world of social is an exciting and fast-paced world, where the best brands react the fastest. Here are five of September's best branded social rea...

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DHL “paketkopter” to make first commercial drone delivery
Disruptive MarTech

DHL “paketkopter” to make first commercial drone delivery

12y Huw Jenkins

DHL “paketkopter” to make first commercial drone d...

DHL has beat major competitors, using drones to deliver urgently needed goods and medicine to a German island, in a pioneering pilot project soon to t...

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Google launching new mobile formats to attract marketers
Disruptive MarTech

Google launching new mobile formats to attract marketers

12y Huw Jenkins

Google launching new mobile formats to attract mar...

Google has launched plans to tweak its mobile platforms in a bid to make mobile marketing more attractive to marketers with four new display formats. ...

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VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads
Media

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

12y Yuyu Chen

VIDEO: Head of Facebook's Atlas Speaks About Revam...

In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revo...

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Amazon win web-personalisation crown
Disruptive MarTech

Amazon win web-personalisation crown

12y Huw Jenkins

Amazon win web-personalisation crown

Four out of five (82%) respondents of a study by BloomReach found that Amazon were amazing at web-personalisation. Read More...

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Daily Mail launches 'MyMail' hub for online readers
Disruptive MarTech

Daily Mail launches 'MyMail' hub for online readers

12y Leighann Morris

Daily Mail launches 'MyMail' hub for online reader...

The launch of MyMail, a hub for online readers, is part of the wider expansion of the publisher's loyalty programme, Mail Rewards Club. Read More...

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10 steps to boost your agency’s efficiency and profitability
Disruptive MarTech

10 steps to boost your agency’s efficiency and profitability

12y Katy Menczer

10 steps to boost your agency’s efficiency and pro...

While it may or may not be true that creativity and business nous don’t always go hand in hand, it is certainly the case that for a creative agency to...

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MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation
Media

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

12y Yuyu Chen

MasterCard Invites U.S. Workforce to Take #OneMore...

The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Read Mor...

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Does Facebook’s Atlas Solve the "Cookie Problem"?
Data insights

Does Facebook’s Atlas Solve the "Cookie Problem"?

12y Yuyu Chen

Does Facebook’s Atlas Solve the "Cookie Problem"?

Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...

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Amazon has a new Twitter wishlist feature
Disruptive MarTech

Amazon has a new Twitter wishlist feature

12y Leighann Morris

Amazon has a new Twitter wishlist feature

Amazon has a new hashtag feature with Twitter which lets customers add items to their Amazon Wish List without leaving the social network. Read More...

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EE "digital heartbeat" to light Wembley arch with roar power
Disruptive MarTech

EE "digital heartbeat" to light Wembley arch with roar power

12y Huw Jenkins

EE "digital heartbeat" to light Wembley arch with ...

EE have integrated smart LED lighting to illuminate Wembley's famous arch, which will eventually be able to respond to the roar of the excited crowds ...

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Emma Watson nude pic threat viral marketing hoax
Disruptive MarTech

Emma Watson nude pic threat viral marketing hoax

12y Huw Jenkins

Emma Watson nude pic threat viral marketing hoax

Probably to the disappointment of many (vile creatures), the perpetrators of a site threatening to publish stolen images of Emma Watson have been unc...

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Mobile Creative Standards: Keeping Up With the Phones-es
Media

Mobile Creative Standards: Keeping Up With the Phones-es

12y Joe Laszlo

Mobile Creative Standards: Keeping Up With the Pho...

As the mobile space continues to evolve, the industry needs to adapt "better creative standards" in order to create successful campaigns. Read More...

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