Cara posts first ever live catwalk Instagram videos
Acquisition

Cara posts first ever live catwalk Instagram videos

12y Lucy Smeddle

Cara posts first ever live catwalk Instagram video...

Is Cara Delevingne the world's most digitally inspired supermodel ever? Possibly, if her new live Instagram videos, which show her and her fellow mode...

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Kenshoo launches new app that monitors digital marketing activity
Disruptive MarTech

Kenshoo launches new app that monitors digital marketing activity

12y Lucy Smeddle

Kenshoo launches new app that monitors digital mar...

Kenshoo, predictive media optimisation tech expert, has revealed a prototype of its new mobile application, Kenshoo Anywhere. The app allows users eas...

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Topshop to live-stream LFW to Oxford Street shoppers
Acquisition

Topshop to live-stream LFW to Oxford Street shoppers

12y Lucy Smeddle

Topshop to live-stream LFW to Oxford Street shoppe...

In an innovative tech move, fashion brand Topshop has announced it will be engaging with virtual reality technology to offer consumers a 3D experience...

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A Call to Marketers: Help Us Make Mobile Work
Media

A Call to Marketers: Help Us Make Mobile Work

12y Anna Bager

A Call to Marketers: Help Us Make Mobile Work

The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the...

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Flappy Bird Stops Flapping Despite $50K Per Day Ad Rev. - Or Does It?
Media

Flappy Bird Stops Flapping Despite $50K Per Day Ad Rev. - Or Does It?

12y Melanie White

Flappy Bird Stops Flapping Despite $50K Per Day Ad...

Flappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue....

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Tips to Keep the Mobile Search Experience Fresh
Asia

Tips to Keep the Mobile Search Experience Fresh

12y Christian Arno

Tips to Keep the Mobile Search Experience Fresh

Here are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite ...

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Wearable tech to help fuel boom in mobile data
Disruptive MarTech

Wearable tech to help fuel boom in mobile data

12y Lucy Smeddle

Wearable tech to help fuel boom in mobile data

An annual report from the networking experts at Cisco has revealed that a continued increase in connected devices, wearable tech and 'The Internet of ...

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Cancer Research UK uses app to find disease cure
Acquisition

Cancer Research UK uses app to find disease cure

12y Rebecca Horsley

Cancer Research UK uses app to find disease cure

Cancer Research UK has released a new smartphone game, Play to Cure: Genes in Space, which will let users help scientists unravel gene data to find th...

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Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading
Media

Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading

12y Yuyu Chen

Google and Microsoft Collaborate with IAB to Tackl...

Google, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding pr...

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Medialets' Servo Launches with MRC-Approved Measurement
Media

Medialets' Servo Launches with MRC-Approved Measurement

12y Liva Judic

Medialets' Servo Launches with MRC-Approved Measur...

Medialets, the mobile and tablet ad platform for advertisers and brands, is launching its new ad server for mobile, having already secured the green l...

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Unlocking the Treasures of Conquesting
Media

Unlocking the Treasures of Conquesting

12y Shannon E. Denison

Unlocking the Treasures of Conquesting

By building on the concept of conquesting, and expanding our use of location to compete and connect with consumers, we can potentially create more val...

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Starwood Hotels to Test Mobile, Keyless Check-In
Media

Starwood Hotels to Test Mobile, Keyless Check-In

12y Lisa Lacy

Starwood Hotels to Test Mobile, Keyless Check-In

The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates ...

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2 Launches Take Aim at Native Mobile Advertising
Media

2 Launches Take Aim at Native Mobile Advertising

12y Susan Kuchinskas

2 Launches Take Aim at Native Mobile Advertising

More and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer online advert...

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Mobile Devices Lead Online Video Views, Adobe Says
Media

Mobile Devices Lead Online Video Views, Adobe Says

12y Susan Kuchinskas

Mobile Devices Lead Online Video Views, Adobe Says

100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcas...

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Charities to benefit from new online social impact tools from SIB
Disruptive MarTech

Charities to benefit from new online social impact tools from SIB

12y Rebecca Horsley

Charities to benefit from new online social impact...

The Social Investment Business and The Good Analyst have created new online tools which will allow charities to better demonstrate their social impact...

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App downloads to double by 2017
Disruptive MarTech

App downloads to double by 2017

12y Lucy Smeddle

App downloads to double by 2017

New data has revealed that the millions of apps currently available to consumers are set to grow even more in the next few years, expanding from 80 bi...

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Beats Music Service Muscles Into the Competition
Media

Beats Music Service Muscles Into the Competition

12y Jonathan Blaugrund

Beats Music Service Muscles Into the Competition

Beats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Read More...

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Baidu Visualization Map Tracks Chinese New Year Migration
Asia

Baidu Visualization Map Tracks Chinese New Year Migration

12y Adaline Lau

Baidu Visualization Map Tracks Chinese New Year Mi...

Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Re...

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Apple Breaks iOS Device Sales Records, but Fails to Wow Investors
Media

Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

12y Matt Kapko

Apple Breaks iOS Device Sales Records, but Fails t...

Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Read More...

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New innovative video platform Moovd transforms words into animation
Disruptive MarTech

New innovative video platform Moovd transforms words into animation

12y Lucy Smeddle

New innovative video platform Moovd transforms wor...

As the importance of content marketing sets to increase exponentially over the next few years, many companies are seeking to capture the attention of ...

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Brands Join the Experimental Journey on Jelly
Media

Brands Join the Experimental Journey on Jelly

12y Matt Kapko

Brands Join the Experimental Journey on Jelly

How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platfo...

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Localization Does Not Stand Alone in Marketing
Media

Localization Does Not Stand Alone in Marketing

12y Shannon E. Denison

Localization Does Not Stand Alone in Marketing

Localization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to...

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FTC to Apple (and Mobile Community): Be Transparent
Marketing

FTC to Apple (and Mobile Community): Be Transparent

12y Yuyu Chen

FTC to Apple (and Mobile Community): Be Transparen...

Apple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without...

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Facebook Expected to Take on FlipBoard With “Paper” Soon – Maybe
Display Advertising

Facebook Expected to Take on FlipBoard With “Paper” Soon – Maybe

12y Liva Judic

Facebook Expected to Take on FlipBoard With “Paper...

Facebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Read More...

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A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency
Media

A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency

12y Joe Laszlo

A Mobile Video Mission Statement: Enabling Scale,...

Having a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration....

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Two Trends to Watch in China: M-Commerce and Showrooming [Video]
Asia

Two Trends to Watch in China: M-Commerce and Showrooming [Video]

12y Elisa Harca

Two Trends to Watch in China: M-Commerce and Showr...

Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Read More...

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Toyota Speaks to Consumers With Voice Activated Mobile Ads
Media

Toyota Speaks to Consumers With Voice Activated Mobile Ads

12y Lisa Lacy

Toyota Speaks to Consumers With Voice Activated Mo...

The ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking thei...

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