According to analysts, 2014 will reportedly see an increase in the number of companies and brands utilising social video advertising, a format which I...
View articleThe holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for ...
View articleAdobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe T...
View articleApps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process...
View articleAccording to a new report from Econsultancy and RedEye, 73% of digital marketing professionals have seen a marked improvement in conversion rates, lea...
View articleConsider these two reasons that are slowing mobile down as a legitimate marketing channel. Read More...
View articleA joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Read More...
View articleIt won’t be long before doing your weekly shop will feel like you’ve stepped inside a sci-fi blockbuster. Why? Because Tesco has announced plans to de...
View articleAs consumers increasingly wield multiple devices, digital marketers are recognising the importance of reaching consumers through ‘cross-screen’, but f...
View articleStressed out shoppers can benefit from an improved search bar and a personalised homepage containing hand-picked deals based on previous purchases. Re...
View articleMobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Read Mo...
View articleApple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Read More...
View articleDespite rumours that Facebook would be unveiling its new 15-second video ads in the next few months, sources now say the new format won't be rolled ou...
View articleLinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Read Mor...
View articleThe mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an a...
View articleAre you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list. Read More...
View articleCoca-Cola and FedEx received the highest scores in a recent study of Fortune 100 company mobile best practices, though some others have a long way to ...
View articleGoogle shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Read ...
View articleMobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with lega...
View articleMarketers - ask for more insights from your mobile ads. Read More...
View articleIt's worth looking at the idea of "mobile first" in a different light, if your brand truly wants to reach the masses. Read More...
View articleAccording to new reports, Apple is set to expand iTunes Radio to the UK market before its rival Pandora. Both companies allow customers to listen to a...
View articleMarketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Read ...
View articleA recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...
View articleCampaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...
View articleThe importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Read More...
View articleIAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Read More...
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