In a bid to help digital marketers stay up-to-date with online advertising regulations, the Internet Advertising Bureau (IAB) has launched a new secti...
View articleFollowing the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...
View articleYelp now lets users leave reviews for businesses via their smartphones. Read More...
View articleIn a bid to tap into the growing mobile payments market, social media giant Facebook has announced it is in discussions with PayPal to launch a new mo...
View articleBoston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Read M...
View articleUnderstanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. Read More...
View articleOnline retailers are investing more capital into retargeted advertisements in a bid to remind shoppers of items they have previously shown an interest...
View articleMany digital marketers are increasingly discovering the benefits of content marketing above SEO. Check out this infographic, which reveals how to put ...
View articleA new Facebook Graph Search is to be rolled out to all US English users, as the social media giant seeks to improve its services further and fine-tune...
View articleWhile both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. S...
View articleNew technologies, a shifting consumer purchase process, and other new opportunities all influence the marketing landscape. As a result, staying ahead ...
View articleP5 Marketing has created a blog focused on the practical aspects of digital marketing and search engine compliance which focuses on lead generation us...
View articleGoogle+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead. Read More...
View articleDigital marketing software provider Optify is partnering with Ascend2, a research and content creation firm specialising in marketing automation and t...
View articleFor many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the t...
View articleThe study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the ...
View articleGlobal marketing executives have expressed concerns about the impact of digital transformation on their company’s marketing departments in findings fr...
View articleA new study conducted by in-content digital advertising company Vibrant Media analyses consumer attitudes to digital communication methods and has fou...
View articleThe publishers, advertisers, and true innovators who unite together will have a golden opportunity to deliver real, tangible value where everyone will...
View articleTelevision plugin to compete with Apple, Sony and Microsoft Read More...
View articleHow important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company’s advertising revenue and mobile usag...
View articleApple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at ...
View articleEric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on ...
View articleNews360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Read More...
View articleSpeaking at a recent Internet Advertising Bureau (IAB) event, Google's head of agency sales, Matt Bush, commented that constant developments in the wa...
View articleThe iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has been speci...
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