Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Ecommerce

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

14y Matt Kapko

Ralph Lauren Embeds Brand in NY Times Olympics iPa...

Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Read More...

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A Sense of Mobile - Responsive Template Design
Asia

A Sense of Mobile - Responsive Template Design

14y Ohad Hecht

A Sense of Mobile - Responsive Template Design

Consider the responsive design approach for your mobile email communications. Read More...

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Social Media Access Via Mobile Grows
Audience

Social Media Access Via Mobile Grows

14y Madeline Bennett

Social Media Access Via Mobile Grows

Almost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...

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Coke Wants to Find Right Place, Right Time for a Pretzel
Media

Coke Wants to Find Right Place, Right Time for a Pretzel

14y Susan Kuchinskas

Coke Wants to Find Right Place, Right Time for a P...

Can location-based mobile coupons get consumers hungry for a Coke and a pretzel? Read More...

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Go Ahead, Take Away My Phone
Media

Go Ahead, Take Away My Phone

14y Paul Schoknecht

Go Ahead, Take Away My Phone

What I learned from an experiment of not using a phone or tablet device for several days. Read More...

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Sponsored Stories Rake in $1M Each Day, Says Facebook
Media

Sponsored Stories Rake in $1M Each Day, Says Facebook

14y Kate Kaye

Sponsored Stories Rake in $1M Each Day, Says Faceb...

Facebook reported Q2 earnings, banking on mobile sponsored stories to satisfy investors. Read More...

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Tablet Ads Perform Better with Interactivity, Says IAB UK
Data insights

Tablet Ads Perform Better with Interactivity, Says IAB UK

14y Daniel Mickens

Tablet Ads Perform Better with Interactivity, Says...

45% said they expect their favorite brands to advertise on tablets. Read More...

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The Mobile Web Comes of Age
Asia

The Mobile Web Comes of Age

14y Nic Tinworth

The Mobile Web Comes of Age

Responsive design, apps, or mobile site. Options to consider when optimizing for your web properties. Read More...

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A Growing Apple iPad Market Awaits in B-to-B, Education
Media

A Growing Apple iPad Market Awaits in B-to-B, Education

14y Matt Kapko

A Growing Apple iPad Market Awaits in B-to-B, Educ...

Presence of iPads in Fortune 500s tripled in the past year. Read More...

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A Client's View of Mobile Advertising
Asia

A Client's View of Mobile Advertising

14y Darren Yan

A Client's View of Mobile Advertising

Advertisers must ask what is the value of an impression on mobile sites or within mobile apps? Read More...

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Have You Checked Your Mobile Bill This Month?
Media

Have You Checked Your Mobile Bill This Month?

14y Hernán Gonzalez

Have You Checked Your Mobile Bill This Month?

Will new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Read Mor...

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Google Reports Mobile Ad Growth
Agency Spotlight

Google Reports Mobile Ad Growth

14y Kate Kaye

Google Reports Mobile Ad Growth

Firm said revenues rose 21 percent in Q2. Read More

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Foursquare Local Updates Competes with Google, Twitter
Local

Foursquare Local Updates Competes with Google, Twitter

14y Susan Kuchinskas

Foursquare Local Updates Competes with Google, Twi...

Automatic updating service lets businesses target repeat customers. Read More...

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Facebook Mobile Ad CPM Rates Near $10
Ad Industry Metrics

Facebook Mobile Ad CPM Rates Near $10

14y Matt Kapko

Facebook Mobile Ad CPM Rates Near $10

Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital. Read More...

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Digital Ad Revenues Will Grow 13% in 2012
Ad Industry Metrics

Digital Ad Revenues Will Grow 13% in 2012

14y Melanie White

Digital Ad Revenues Will Grow 13% in 2012

Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Read More...

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Ads on Tablets: 47% Engage, Says IAB
Data insights

Ads on Tablets: 47% Engage, Says IAB

14y Daniel Mickens

Ads on Tablets: 47% Engage, Says IAB

An IAB study shows 20% of mobile users access social media when they first wake up. Read More...

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Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft
Media

Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft

14y Matt Kapko

Chrysler Revs Fiat for Multi-Screen Campaign with ...

Automaker's unified campaign is built on Microsoft's Polymorphic Ad platform. Read More...

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Connecting the Data Dots
Media

Connecting the Data Dots

14y Melinda Krueger

Connecting the Data Dots

A robust loyalty program can give your customer a reason to allow you to connect the dots between every mobile channel. Read More...

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It's About Time to Go Mobile
Asia

It's About Time to Go Mobile

14y Luke Janich

It's About Time to Go Mobile

Setting up a mobile campaign on Google? Consider these best practices. Read More...

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Winning the Last Inch
Asia

Winning the Last Inch

14y Andy Chang

Winning the Last Inch

The future of mobile advertising is not looking like advertising. Here's why. Read More...

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Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist
Asia

Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Tec...

14y Adaline Lau

Q&A: Responsive Design, Mobile Apps, and What It M...

Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Read More...

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Mobile Gaming: How to Be Where Everyone Already Is
Media

Mobile Gaming: How to Be Where Everyone Already Is

14y Anna Bager

Mobile Gaming: How to Be Where Everyone Already Is

How to strategize an effective buy and design a campaign that successfully engages users in mobile gaming. Read More...

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The State of Mobile Display Advertising - Why This Year Is Different
Asia

The State of Mobile Display Advertising - Why This Year Is Different

14y Vikas Gulati

The State of Mobile Display Advertising - Why This...

Here are five factors why mobile advertising will take off in the next year. Read More...

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Augmented Reality Shopping Coming Soon
Media

Augmented Reality Shopping Coming Soon

14y Susan Kuchinskas

Augmented Reality Shopping Coming Soon

IBM Research has a prototype of a data-driven personal shopping assistant mobile app. Read More...

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ClickZ Connect: Using Mobile Effectively to Reach a Billion Subscribers in China [Video]
Asia

ClickZ Connect: Using Mobile Effectively to Reach a Billion Subscribers in ...

14y Alvin Wang Graylin

ClickZ Connect: Using Mobile Effectively to Reach ...

It's critical that marketers know where and how to use mobile in their campaigns to get the best results. Read More...

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Vacationing With 2 Kids and 8+ Mobile Devices
Media

Vacationing With 2 Kids and 8+ Mobile Devices

14y Paul Schoknecht

Vacationing With 2 Kids and 8+ Mobile Devices

What marketers should know today about tomorrow's consumers. Read More...

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What's New in Mobile Ad Tracking for App Publishers
Media

What's New in Mobile Ad Tracking for App Publishers

14y Rob Weber

What's New in Mobile Ad Tracking for App Publisher...

An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Read More...

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