Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics aff...
View articleA great customer experience has moved from ‘nice to have’ to ‘can’t do without’. Your users expect be engaged from the moment they land on your site, ...
View articleWith the majority of web activity now occurring on mobile devices, knowing how well a brand performs on mobile is critical. Read More...
View articleMobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...
View articleIn this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimatel...
View articleAs an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...
View articleWhen measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...
View articleWhat exactly is a Data Management Platform, and why is it so important? Miles Pritchard, Global director of marketer and agency solutions at Lotame, w...
View articleData. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content. Read More...
View articleThe Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobi...
View articleDigital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...
View articleWhat’s behind a successful data-driven marketing strategy? Read More...
View articleOne of the major challenges in the martech industry is getting the attention of prospects in a world where they are bombarded by content and emails on...
View articleFacebook is addressing one of the biggest missing pieces of its chatbot offering: analytics. Read More...
View articleClickZ caught up with EditorEye CEO Nick Gregg to find out about the Catalyst marketing tool, and how competitor intelligence and news tracking can he...
View articleWhile ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...
View articleWhen you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attentio...
View articleSomething I’m asked frequently at conferences and from marketers is what metrics they should be striving for from their social media marketing. They ...
View articleAs consumers continue to move away from their desktops and spend more time on their smartphones and mobile devices, marketers too need to shift their ...
View articleGoogle has announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform, notably a free version of ...
View articleEmily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...
View articleI’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this ha...
View articleThe terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your ...
View articleGoogle Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is to cre...
View articleYesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...
View articleMarketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...
View articleA new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?” Read More...
View article