Reports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, inf...
View articleAnalytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way d...
View articleOne of the best ways to discover how you can better your website is by asking your visitors what they want to see. Here are several tools that allow y...
View articleSalesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the indus...
View articleA poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word ...
View articleAdvanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to...
View articleA successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a ...
View articleIntroducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this t...
View articleTaking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's wor...
View articleWhen searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here...
View articleGoogle is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Read M...
View articleA look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Read Mo...
View articleThe job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...
View articlePart three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content...
View articleSocial proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social...
View articleWhile there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three importan...
View articleThe colors you use throughout your website and for your calls to action can have a profound effect on conversion rates. Here are some tips to help you...
View articleThe back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare ...
View articleBased off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future. ...
View articlePeople don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do ...
View articleAs the country sets off fireworks to ring in Independence Day, it's time for marketers to secure their independence by freeing their data. This way, m...
View articleConvergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of ...
View articleIn an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly...
View articleUsing Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testi...
View articleA review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Read More...
View articleUser reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. H...
View articleGoogle Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. Read More...
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