We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and imp...
View articleThese three important challenges must be met by any brand hoping to get more value out of its digital properties. Read More...
View articleBusiness leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like"...
View articleArmed with the right data, how far can you grow your ROI? Read More...
View articleThe humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path a...
View articleWith integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insigh...
View articleI decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing ...
View articleWhat an actor/investor can teach us about our work and lives. Read More...
View articleBoth good design and an eye toward usability are necessary for a design to work. Read More...
View articleTo help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 ...
View articleA look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API. Read More...
View articleDigital metrics can be measured by three categories - reach, conversion, and cost. Read More...
View articleThe increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that manag...
View articleSocial is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Read More...
View articleDon't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is eno...
View articleIf you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Read More...
View articleIf you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure t...
View articleJust because you can measure every online thing these days, should you? Read More...
View articleReal-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Read More...
View articleWhat companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Read More...
View articleMobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an oppo...
View articleWe need a new, forward-looking approach based on the data we will soon have a lot more of. Read More...
View articleAre there particular elements that decide certain behaviors on a website? Read More...
View articleThe marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. R...
View articleAn interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machi...
View articleA marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher va...
View articlePiqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Read More...
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