While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage season...
View articleSeveral players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, dem...
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View articleClickZ and Efectyv Marketing have launched an industry-first survey on Convergence Analytics for digital marketers, that will be expanded into a repor...
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View articleThe Wayfair Pinterest contest hosted on Pinfluencer showed significant success. According to the company, it saw a 255 percent increase in participant...
View articleA discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Read More...
View articleA survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ...
View articleIf you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up. Read More...
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View articleLet's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance. Read More...
View articleDon't do predictive; use predictive to solve particular problems. Read More...
View articleThe Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...
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View articleFacebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital aud...
View articleThe holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consu...
View articleSet marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure...
View articleSupport programmatic online media buying, minimize time-suckers, and embrace limitations. Read More...
View articleConsider this step-by-step approach to develop a metric-driven email campaign. Read More...
View articleMaking sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Read Mor...
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