Types of customer analytics and web analytics, most popular tools for each, why they're important, and what impact they'll have on your business. Read...
View articleA data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...
View articleInterview with GeoEdge CEO Amnon Siev on how their technology keeps up with malicious malware and addresses issues of ad integrity and safety. Read Mo...
View articleOveview of what augmented analytics is and what kind of effect it can have, as well as the three main competitive advantages it gives your team. Read ...
View articleToo often, a CRM is treated as a catch-all for customer data. And over time, it gets messy. How to clean up your CRM data quality. Read More...
View articleInterview with Anil Kaul, CEO of Absolutdata, on their company, their technology, where they're headed, and how they're using AI to drive better decis...
View articleCompanies use an average of 7 separate tools to make sense of their data. 43% plan to add yet another one this year. Here's why that's bad for strateg...
View article62 percent of executives report relying on their gut when making proposal or partnership decisions, but research confirms that the best decisions are ...
View articleWe sat down with Al Bsharah, VP Data & Analytics at Seismic, to pick his brain on analyzing B2B data, hype around AI-powered tools, and owning you...
View articleHow do companies currently measure, attribute, and manage their data in martech? And how can they do it more effectively? Insights from our latest res...
View article75% of event professionals say they're missing out on using full attendee profiles from live event data. Here are a few tips from the experts on turni...
View articleNew research: "quick access to actionable insights" is the most important feature of a marketing measurement technology, and brands struggle to find i...
View articleMarketers spend much of their time (and budgets) collecting data from each and every online interaction with audiences, from website visits to social ...
View articlePersonalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...
View articleCompanies spend a lot of money on events, but often miss buying signals from attendees. Paying attention could mean not just better events but bigger ...
View articleMissing signals at live events? Here are 4 of the best ways to collect attendee data: registration data, in-session questions, social media, and surve...
View articleIn a marketer survey by SAP, 42% did not believe GDPR applied to them and 26% said they did not collect the type of data protected under the regulatio...
View articleDeploying a CDP isn’t a replacement of current customer data systems, but rather an operational solution that can piggyback on existing systems. The p...
View articleIn this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...
View article80% of consumers seek advice from family or friends before purchasing online. Make sure you're using online customer reviews to in your data for bette...
View articleThe average customer is online pretty much all the time, creating an abundance of data for today's businesses. If marketers aren’t using that data to ...
View articleCasual dining chains face closures and sales slumps across the US. The reason may not be millennials, but misguided attempts at digital marketing. Som...
View articleSome marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a differenc...
View articleYou’re ready to pick an attribution model to measure the success of your marketing tactics. How do you know which one is right for you? Here’s how to ...
View articleThe Israel-based marketing startup Datorama is one of the true innovators in the AI-driven analytics space, and it was just acquired by Salesforce for...
View articleThe objective of marketing is to reach and attract a targeted audience. We do this using ads, contests, blog content, and so on. But the thing about t...
View articleAfter you've put all of your hard work into a campaign, it's important to measure it's success so you'll know what worked and what didn't work for the...
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