Baltic States Internet Population
Audience

Baltic States Internet Population

20y Enid Burns

Baltic States Internet Population

Web adoption continues to grow in the 11 countries on the Baltic Sea. Read More...

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Channel Adoption Supports Online Holiday Sales Growth
Audience

Channel Adoption Supports Online Holiday Sales Growth

20y Enid Burns

Channel Adoption Supports Online Holiday Sales Gro...

To save gas and minimize hassles, more consumers will turn to the Web to shop this holiday season. Read More...

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Behavioral Potential for Digitally Minded Direct Marketers
Data insights

Behavioral Potential for Digitally Minded Direct Marketers

20y David Rittenhouse

Behavioral Potential for Digitally Minded Direct M...

A Q and A with Carla Hendra, co-CEO of Ogilvy North America. Read More...

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The Web Site Law of Averages
Analytics

The Web Site Law of Averages

20y Neil Mason

The Web Site Law of Averages

Beware of averages. They may not mean what you think. Read More

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September on the Web
Audience

September on the Web

20y Enid Burns

September on the Web

Relief sites servicing hurricanes Katrina and Rita victims gained attention in September; TV networks also received traffic as the fall season began. ...

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Belgian Internet Users: Broadband or Offline
Audience

Belgian Internet Users: Broadband or Offline

20y Enid Burns

Belgian Internet Users: Broadband or Offline

Belgium's online population predominantly uses broadband, but most Belgians don't even own a computer. Read More...

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Most Americans Have PCs and Web Access
Audience

Most Americans Have PCs and Web Access

20y Rebecca Lieb

Most Americans Have PCs and Web Access

The majority of American are wired, but digital divide persists along racial and income demographics, U.S. Census data show. Read More...

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Deliverability Slips At ISP Level
Data insights

Deliverability Slips At ISP Level

20y Enid Burns

Deliverability Slips At ISP Level

Gross e-mail deliverability rates fell three percent in the past quarter; while false positive filtering rates improved for most ISPs. Read More...

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Behavioral Targeting: Beyond Online
Data insights

Behavioral Targeting: Beyond Online

20y Andy Chen

Behavioral Targeting: Beyond Online

Address the deeper implications -- and the bigger picture -- of behavioral targeting. Read More...

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Behavioral: Fewer Clicks, Higher Conversions
Ad Industry Metrics

Behavioral: Fewer Clicks, Higher Conversions

20y Enid Burns

Behavioral: Fewer Clicks, Higher Conversions

Behaviorally targeted ads get fewer clicks, but more conversions, in three sectors. Read More...

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Get the Ball Rolling With Analytics
Analytics

Get the Ball Rolling With Analytics

20y Jason Burby

Get the Ball Rolling With Analytics

How to get your company to really look at Web analytics data -- and to use it. Read More...

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Holiday Online Shoppers Expected
Audience

Holiday Online Shoppers Expected

20y Enid Burns

Holiday Online Shoppers Expected

Gift cards deemed the way to go by many holiday shoppers. Read More...

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E-Mail Arrives Broken
Ad Industry Metrics

E-Mail Arrives Broken

20y Enid Burns

E-Mail Arrives Broken

E-mail clients and spam filters block graphics from unknown senders -- and cause many marketing campaigns to fail. Read More...

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Retailers Scare Up Traffic and Halloween Sales
Audience

Retailers Scare Up Traffic and Halloween Sales

21y Enid Burns

Retailers Scare Up Traffic and Halloween Sales

Halloween revs costume searches. Read More

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Search Goes Behavioral
Data insights

Search Goes Behavioral

21y David Rittenhouse

Search Goes Behavioral

Google filed for a behavioral targeting patent. That's worth your attention. Read More...

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Corporate Blog Adoption, Stronger in Small Business
Ad Industry Metrics

Corporate Blog Adoption, Stronger in Small Business

21y Enid Burns

Corporate Blog Adoption, Stronger in Small Busines...

Small businesses adopt blogs as a channel of internal and external communications. Read More...

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Customer Journey Framework
Analytics

Customer Journey Framework

21y Neil Mason

Customer Journey Framework

Who's visiting your site, how they use it, and whether they're successful. Read More...

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The Deadly Duo: Spam and Viruses, September 2005
Data insights

The Deadly Duo: Spam and Viruses, September 2005

21y Enid Burns

The Deadly Duo: Spam and Viruses, September 2005

Banks counter phishing with proactive approach while financial spam continues to rise. Read More...

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Unused Potential in Online Classified Ads
Ad Industry Metrics

Unused Potential in Online Classified Ads

21y Enid Burns

Unused Potential in Online Classified Ads

Newspaper classified ads could do better by offering features that offer interactivity and rich media for users, a University of Missouri study finds....

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Web Site Success Doesn't Mean Web Site Optimization
Ad Industry Metrics

Web Site Success Doesn't Mean Web Site Optimization

21y Enid Burns

Web Site Success Doesn't Mean Web Site Optimizatio...

UPDATE Top sales and traffic e-tail sites still have room for engine optimization improvement. Read More...

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Quest for Targeting: Behavior vs. Intent
Data insights

Quest for Targeting: Behavior vs. Intent

21y Andy Chen

Quest for Targeting: Behavior vs. Intent

Is intent more important than behavior? Read More

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Combining Web Analytics and Qualitative Insight
Analytics

Combining Web Analytics and Qualitative Insight

21y Jason Burby

Combining Web Analytics and Qualitative Insight

The why of analytics is as important as the' what. Read More...

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More Use RSS Than Have Heard Of It
Audience

More Use RSS Than Have Heard Of It

21y Enid Burns

More Use RSS Than Have Heard Of It

Users access RSS without knowing it. Read More

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African American Online Population Is Growing
Audience

African American Online Population Is Growing

21y Enid Burns

African American Online Population Is Growing

The African American community is active online as the demographic joins the wired population. Read More...

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Search Increased in August
Data insights

Search Increased in August

21y Enid Burns

Search Increased in August

Search is on the rise; August saw a ten percent increase in searches across 65 engines. Read More...

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Coupons Converge Online
Ad Industry Metrics

Coupons Converge Online

21y Enid Burns

Coupons Converge Online

Coupon clippers want to drop the dead-tree habit for targeted coupons delivered via e-mail and online. Read More...

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MSN adCenter: The Next-Gen Behavioral Platform?
Data insights

MSN adCenter: The Next-Gen Behavioral Platform?

21y David Rittenhouse

MSN adCenter: The Next-Gen Behavioral Platform?

Does MSN's adCenter hold a glimpse of next-generation of behavioral marketing -- even of online marketing's future? Read More...

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