Defining the Target to Target the Defined
Data insights

Defining the Target to Target the Defined

22y Andy Chen

Defining the Target to Target the Defined

'Be' is the beginning of behavior. Read More

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High-Speed Hits 28.6M Subscribers
Data insights

High-Speed Hits 28.6M Subscribers

22y Robyn Greenspan

High-Speed Hits 28.6M Subscribers

U.S. broadband growth continued through the second quarter of 2004, adding 1.72 million new subscriptions. Read More...

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Build a Solid Foundation With Key Performance Indicators, Part 3: Customer Service
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 3: Customer ...

22y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part three ...

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Behavioral Targeting Study Reveals CPM Lift
Ad Industry Metrics

Behavioral Targeting Study Reveals CPM Lift

22y Robyn Greenspan

Behavioral Targeting Study Reveals CPM Lift

Through an examination of three studies, Advertising.com found using even a small portion of behaviorally targeted ads yields big results. Read More...

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Search Engines Used to Find Self, Others
Audience

Search Engines Used to Find Self, Others

22y Robyn Greenspan

Search Engines Used to Find Self, Others

Internet users are searching for more than news, weather and travel information. Read More...

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Kids Add Gadgets to Backpacks
Audience

Kids Add Gadgets to Backpacks

22y Robyn Greenspan

Kids Add Gadgets to Backpacks

School supplies now include high-tech devices, such as cell phone and computers, with parents picking up the tab. Read More...

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Wireless Directory Assistance on the Horizon
Data insights

Wireless Directory Assistance on the Horizon

22y Robyn Greenspan

Wireless Directory Assistance on the Horizon

If only half of U.S. mobile phone users opt to have their numbers published, the result can generate billions of dollars in revenue. Read More...

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Behavioral Marketing in Context
Data insights

Behavioral Marketing in Context

22y Chang Yu

Behavioral Marketing in Context

What's the difference between behavioral marketing and contextual marketing? And how long will the two differ, anyway? Read More...

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July's Top Affiliate Programs
Audience

July's Top Affiliate Programs

22y ClickZ Stats Staff

July's Top Affiliate Programs

The top 10 affiliate programs of July 2004, as ranked by Refer-it. Read More...

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Politics Pulls Users Online
Ad Industry Metrics

Politics Pulls Users Online

22y Robyn Greenspan

Politics Pulls Users Online

Candidate Web sites are experiencing big traffic gains, as Americans turn to the Internet for political news, information and donation methods. Read M...

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Getting Your Data Into Shape
Analytics

Getting Your Data Into Shape

22y Brian Teasley

Getting Your Data Into Shape

Is your data in the most conducive format for use? Two case studies to help firm up your data. Read More...

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The Deadly Duo: Spam and Viruses, July 2004
Data insights

The Deadly Duo: Spam and Viruses, July 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, July 2004

The spam ratio remained flat, while the volume originating from the U.S. dropped 10 points. Read More...

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Behaving Badly: Standardization and Reach
Data insights

Behaving Badly: Standardization and Reach

22y Andy Chen

Behaving Badly: Standardization and Reach

Behavioral targeting is hot, but its industry acceptance is not. Well... not yet at least. Read More...

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Feedback, E-mail Response Improvements Underway
Audience

Feedback, E-mail Response Improvements Underway

22y Robyn Greenspan

Feedback, E-mail Response Improvements Underway

E-tailers are creating dialog with customers, but they aren't always speaking the same language. Read More...

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Surfers Prefer Personalization
Audience

Surfers Prefer Personalization

22y Robyn Greenspan

Surfers Prefer Personalization

Internet users are willing to exchange personal information for customized content. Read More...

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Build a Solid Foundation With Key Performance Indicators, Part 2: Commerce Sites
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 2: Commerce ...

22y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part two of...

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Workforce Challenges Ahead
Audience

Workforce Challenges Ahead

22y Robyn Greenspan

Workforce Challenges Ahead

High-level executives express concern about whether their workforces are prepared for a more competitive business environment. Read More...

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Online Video Spend to Surge
Audience

Online Video Spend to Surge

22y Robyn Greenspan

Online Video Spend to Surge

The rich and streaming media market is expected to undergo a nearly quadruple increase by 2009. Read More...

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Viewers Watch HDTV Adoption Grow
Audience

Viewers Watch HDTV Adoption Grow

22y Robyn Greenspan

Viewers Watch HDTV Adoption Grow

Nearly 60 million U.S. households are expected to have high-definition television sets by 2008. Read More...

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Active Internet Users by Country, June 2004
Audience

Active Internet Users by Country, June 2004

22y Robyn Greenspan

Active Internet Users by Country, June 2004

The at-home global active Internet universe for 13 selected countries shrunk by more than 1 pecentage point to roughly 297 million users. Read More...

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Google AdWords as a Research Tool and Focus Group
Analytics

Google AdWords as a Research Tool and Focus Group

22y Brian Teasley

Google AdWords as a Research Tool and Focus Group

If someone offered you $20,000 worth of research on your customers for virtually nothing, wouldn't you accept? Read More...

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Jupiter: Online Ad Market to Reach $16.1B
Ad Industry Metrics

Jupiter: Online Ad Market to Reach $16.1B

22y Robyn Greenspan

Jupiter: Online Ad Market to Reach $16.1B

The research firm will announce an expected $10 billion increaseover six years at the Jupiter/ClickZ Ad Forum in New York tomorrow. Read More...

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Michigan Tops in E-Gov't
Ad Industry Metrics

Michigan Tops in E-Gov't

22y Robyn Greenspan

Michigan Tops in E-Gov't

Led by Michigan, Washington and Virginia, a number of states have exhibited consistent progress and commitment to e-government initiatives. Read More...

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Web Server Statistics Page
Audience

Web Server Statistics Page

22y rumo

Web Server Statistics Page

Jupitermedia's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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Foreign Pharmacies Attract U.S. Surfers
Audience

Foreign Pharmacies Attract U.S. Surfers

22y Robyn Greenspan

Foreign Pharmacies Attract U.S. Surfers

Despite concerns about legitimacy, Internet users are searching for, visiting, and buying from foreign and rogue drugstores. Read More...

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Movie Downloading Spurred by Broadband
Data insights

Movie Downloading Spurred by Broadband

22y Robyn Greenspan

Movie Downloading Spurred by Broadband

Nearly one-quarter of broadband users have taken advantage of their ability to download bigger files faster. Read More...

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Build a Solid Foundation With Key Performance Indicators, Part 1: Lead-Generation Sites
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 1: Lead-Gene...

22y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part one of...

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