A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...
View articleWith new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we ta...
View articleWith so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intenti...
View articleTo help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 ...
View articleA new study by Nielsen looks into which operating system is winning the smartphone market. Read More...
View articleSocial is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Read More...
View articleA strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to ...
View articleIndustry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pu...
View articleA new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...
View articleReal-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Read More...
View articleWe need a new, forward-looking approach based on the data we will soon have a lot more of. Read More...
View articleThe marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. R...
View articleAn interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machi...
View articleA marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher va...
View articleMany direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it'...
View articlePiqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Read More...
View articleNielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased...
View articleMarketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are ...
View articleA new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...
View articleUnion Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for smal...
View articleInstead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics th...
View articleHelp your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key argument...
View articleAn introduction to how the concept is different from regular display campaigns. Read More...
View articleWhoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for thems...
View articleUnruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to sh...
View articleFor marketers looking to push conversion even further, it's time to explore the benefits of live chat. Read More...
View articleA guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact ...
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