ClickZ and Efectyv Marketing have launched an industry-first survey on Convergence Analytics for digital marketers, that will be expanded into a repor...
View articleAccording to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...
View articleA new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Rea...
View articleA look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Read More...
View articleA new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...
View articleThree themes gathered from the two-day program: Read More...
View articleOutcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up...
View articleThe whole is greater than the sum of its parts. Read More
View articleConsider these six factors when implementing web analytics in your organization. Read More...
View articleA discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Read More...
View articleA survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ...
View articleWith thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what...
View articleNew study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Read More...
View articleGoogle's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...
View articleIn 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas...
View articleOverall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...
View articleThe Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Read More...
View articleThe Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...
View articleHarnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Read More...
View articleDon't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Read More...
View articleFacebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital aud...
View articleRegardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation f...
View articleHere's how identifying other avenues of behavior could reinforce a brand's search strategy. Read More...
View articleGroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Read More...
View articleSupport programmatic online media buying, minimize time-suckers, and embrace limitations. Read More...
View articleOnline holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...
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