The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Read...
View articleA set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbe...
View articleA study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Read...
View articleThe number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Read More...
View articleGoogle is now enabling a common display targeting method for search ads. Read More...
View articleThree implications on how the region would react to the Salesforce Marketing Cloud. Read More...
View articleAs an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Read More...
View articleAn IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...
View articleKnowing where to focus time and energy can create efficiencies and streamline process for any organization. Read More...
View articleAn interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying. Read More...
View articleOnly a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...
View articleWhy shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the ...
View articleComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...
View articleNielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. R...
View articleSapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual ...
View articleFirms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration...
View articleFollowing Google's ad exchange move into China, OpenX also has plans to enter the country, the second largest ad market worldwide. Read More...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleSiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Re...
View articleGoogle's Chrome is the latest browser to allow users to block monitoring. Read More...
View articleTying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize progra...
View articleHow are marketers dealing with the sheer amount of available data and options there are in the ad technology marketplace? We ask James Curran, co-foun...
View articleBorrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...
View articleWomen comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...
View articleSocial offers brands access to a real-time focus group of their customer’s interests, actions, and behaviors. The information is all there for markete...
View articleOn Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts ...
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