An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Read More...
View articleWhat uses of data will athletes, broadcasters, and sponsors come up with during the London Olympics? Read More...
View articleWhat can online retailers do to prepare their business and website for the holidays so that they have the same advantage as traditional stores? Read M...
View articleIn June travel site traffic rose 9 percent according to comScore. Read More...
View articleData-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study. Read More...
View articleTBG digital reverses original Facebook and Twitter ad finding. Read More...
View articleFacebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital. Read More...
View articleBoth have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Read More...
View articleA consumer data discussion with Kirby Winfield, SVP of corporate development at comScore, Inc. Read More...
View articleDigital will account for 25% of the local ad market in the future, says BIA/Kelsey. Read More...
View articleAn IAB study shows 20% of mobile users access social media when they first wake up. Read More...
View articleWhich analytic tools are you using for your website? Read More...
View articleDavid Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings. Read More...
View articleFacebook agreed to pay $123.5M, much of it in organization grants. Read More...
View articleImproving cross-channel media performance through attribution modeling. Read More...
View articleNielsen said online ad spending rose 35% in the Middle East and Africa. Read More...
View articleBrands like BMW and STP are targeting on the platform. Read More...
View articleHow brands can leverage big data and better market to the connected generation. Read More...
View articleNearly 70 percent of Tumblr visitors in Europe were women in May. Read More...
View articleHere's a quick checklist if you're considering to go beyond automation. Read More...
View articleHow a great voice-of-the-customer program drives the queen's strategy, communications, and branding. Read More...
View articleStudy says alcohol brands are among the least responsive to consumer wall posts on Facebook. Read More...
View articleAs the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to su...
View articleEU said Microsoft should be allowed to implement DNT by default. Read More...
View articleWhile many brand owners are still obsessed with the fallacy of fan count, I like to suggest a metric that offers a truer measure of a fan's passion an...
View articleHong Kong Digital Analytics Association Chairman Kenneth Kwok shares his views on emerging trends in the market. Read More...
View articleKrux found data collection per page rose from 10 to 50 events year-over-year. Read More...
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