Senators Press ICANN on Generic Top-Level Domains
Data insights

Senators Press ICANN on Generic Top-Level Domains

14y Susan Kuchinskas

Senators Press ICANN on Generic Top-Level Domains

Advertisers and senators criticize a plan to remove restrictions on gTLDs this spring, but ICANN is unfazed. Read More...

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Canada's Privacy Chief Sets Rules for Online Ads
Data insights

Canada's Privacy Chief Sets Rules for Online Ads

14y Lisa Lacy

Canada's Privacy Chief Sets Rules for Online Ads

Commissioner Jennifer Stoddart reveals guidelines for collection and use of online behavioral data. Read More...

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Yahoo Wins $610M Suit Against Lottery Spammers
Data insights

Yahoo Wins $610M Suit Against Lottery Spammers

14y Shaun Nichols

Yahoo Wins $610M Suit Against Lottery Spammers

Emails purported to be from Yahoo offices. Read More...

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Cutting Through the Remarketing Clutter With RTB
Data insights

Cutting Through the Remarketing Clutter With RTB

14y Jeff Green

Cutting Through the Remarketing Clutter With RTB

Three real reasons every marketer should be buying real-time bidding display remarketing. Read More...

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Geo-Social Usage Up 3X, But Still Not at Scale
Data insights

Geo-Social Usage Up 3X, But Still Not at Scale

14y Christopher Heine

Geo-Social Usage Up 3X, But Still Not at Scale

Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest. Read More...

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Facebook's NY Expansion Includes Ad Talent
Data insights

Facebook's NY Expansion Includes Ad Talent

14y Christopher Heine

Facebook's NY Expansion Includes Ad Talent

Marketing exec Carolyn Everson: "We're hiring." Read More...

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A Third of Mobile Ads Used to Sustain In-Market Presence
Data insights

A Third of Mobile Ads Used to Sustain In-Market Presence

14y ClickZ News Staff

A Third of Mobile Ads Used to Sustain In-Market Pr...

Millennial Media’s Q3 report suggests branding ads on the network are growing. Read More...

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FTC Goes After Acai Berry Seller That Used Fake News Sites
Data insights

FTC Goes After Acai Berry Seller That Used Fake News Sites

14y Lisa Lacy

FTC Goes After Acai Berry Seller That Used Fake Ne...

Affiliate sites appeared to be objective, with names like channel8health.com and online6health.com. Read More...

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Yahoo Flexes Its Media Muscle
Data insights

Yahoo Flexes Its Media Muscle

14y Zachary Rodgers

Yahoo Flexes Its Media Muscle

Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Read More...

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Twitter Tests Self-Serve Ad Platform - Finally
Data insights

Twitter Tests Self-Serve Ad Platform - Finally

14y Christopher Heine

Twitter Tests Self-Serve Ad Platform - Finally

Automated ad buying system has been in the works for 14 months. Read More...

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Adobe to Buy Efficient Frontier
Data insights

Adobe to Buy Efficient Frontier

14y Zachary Rodgers

Adobe to Buy Efficient Frontier

For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Read More...

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Data Paralysis - Are You Searching for a Cure?
Analytics

Data Paralysis - Are You Searching for a Cure?

14y Dominic Powers

Data Paralysis - Are You Searching for a Cure?

Do you have the right people and partners, with the right skills doing the right job? Read More...

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FTC Settles With Facebook, Renewing Calls for Privacy Law
Data insights

FTC Settles With Facebook, Renewing Calls for Privacy Law

14y Kate Kaye

FTC Settles With Facebook, Renewing Calls for Priv...

Zuckerberg admits mistakes as Facebook creates two new privacy roles. Read More...

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Regulators Shut Down Bing, Yahoo Mortgage Scam Ads
Data insights

Regulators Shut Down Bing, Yahoo Mortgage Scam Ads

14y Rob Young

Regulators Shut Down Bing, Yahoo Mortgage Scam Ads

Google's not the only one to have drawn scrutiny for fake mortgage programs. Read More...

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How Attribution Models in Web Analytics Can Help Marketers
Analytics

How Attribution Models in Web Analytics Can Help Marketers

14y Michael Xu

How Attribution Models in Web Analytics Can Help M...

"Attribution model" is originally a concept in social psychology, referring to how individuals explain causes of behavior and events. That's exactly w...

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Oh Behave! How Collaboration Can Lead to Efficiency and Innovation
Data insights

Oh Behave! How Collaboration Can Lead to Efficiency and Innovation

14y Amy Manus

Oh Behave! How Collaboration Can Lead to Efficienc...

Three types of behavior that comprise and lead to equitable collaboration. Read More...

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Toyota Ads Launch in Yahoo's Livestand iPad App
Data insights

Toyota Ads Launch in Yahoo's Livestand iPad App

14y Zachary Rodgers

Toyota Ads Launch in Yahoo's Livestand iPad App

Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012. Read More...

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A Season of Cause Marketing on Facebook, Twitter
Data insights

A Season of Cause Marketing on Facebook, Twitter

14y Christopher Heine

A Season of Cause Marketing on Facebook, Twitter

Social media propels brand goodwill efforts. Read More...

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What's the ROI on Free Tools?
Analytics

What's the ROI on Free Tools?

14y Neil Mason

What's the ROI on Free Tools?

How much is the data from free tools really worth? Read More

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Facebook Ticker to Carry Sponsored Stories
Data insights

Facebook Ticker to Carry Sponsored Stories

14y Christopher Heine

Facebook Ticker to Carry Sponsored Stories

Social context ads get more reach. Read More

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JCPenney Hijacks Target on Twitter Before Black Friday
Data insights

JCPenney Hijacks Target on Twitter Before Black Friday

14y Christopher Heine

JCPenney Hijacks Target on Twitter Before Black Fr...

Promoted Tweets become holiday marketing battleground. Read More...

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FTC Privacy Chief Jumps to the NAI
Data insights

FTC Privacy Chief Jumps to the NAI

14y Zachary Rodgers

FTC Privacy Chief Jumps to the NAI

Marc Groman's hire comes as the Federal Trade Commission nears release of a major privacy framework governing online ads. Read More...

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Behaviorally-Targeted Email Arrives at Last
Data insights

Behaviorally-Targeted Email Arrives at Last

14y Rob Graham

Behaviorally-Targeted Email Arrives at Last

One company is making inroads against poor marketing practices that seem to care little about message or relevance. Read More...

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Velti Buys UK's Mobile Interactive Group for $25M
Data insights

Velti Buys UK's Mobile Interactive Group for $25M

14y ClickZ News Staff

Velti Buys UK's Mobile Interactive Group for $25M

MIG serves 300 customers, including PepsiCo, Skype and Sony. Read More...

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Republican Digital Evangelist Finn Joins Twitter in D.C.
Data insights

Republican Digital Evangelist Finn Joins Twitter in D.C.

14y Kate Kaye

Republican Digital Evangelist Finn Joins Twitter i...

As head of strategic partnerships, Finn will work alongside former Google political ad sales head Peter Greenberger. Read More...

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Is There a Standard for Measuring Social Influence?
Analytics

Is There a Standard for Measuring Social Influence?

14y Joni Ngai

Is There a Standard for Measuring Social Influence...

Klout oversimplifies measuring social influence. Here's why. Read More...

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Social Media Marketing and Consumer Retail: It's About More Than Ads
Data insights

Social Media Marketing and Consumer Retail: It's About More Than Ads

14y Dave Evans

Social Media Marketing and Consumer Retail: It's A...

Look at the commitment that Walmart is making. Read More...

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