More Time Spent Online Communicating Than Getting Entertained
Audience

More Time Spent Online Communicating Than Getting Entertained

17y Enid Burns

More Time Spent Online Communicating Than Getting ...

As the social Internet continues to grow, people's online activities are changing, too Read More...

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Top U.S. Ad Networks, January 2009
Ad Industry Metrics

Top U.S. Ad Networks, January 2009

17y Enid Burns

Top U.S. Ad Networks, January 2009

The top 50 ad networks in January by unique visitor. Read More...

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Six Tips to Get the Most From Vendor and Agency Meetings
Data insights

Six Tips to Get the Most From Vendor and Agency Meetings

17y Anna Papadopoulos

Six Tips to Get the Most From Vendor and Agency Me...

A Carnegie Mellon University professor, before he died of cancer, provided inspiration for better time management. Second in a two-part series. Read M...

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Understanding Your Visitors' Feelings
Analytics

Understanding Your Visitors' Feelings

17y Jason Burby

Understanding Your Visitors' Feelings

Don't fall into these three traps when using attitudinal data. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, January 2009
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, January 2009

17y rumo

Top U.S. Parent Companies and Stickiest Brands on ...

A look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...

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Advertising Placements by Industry and Top Sponsored Links, January 2009
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, January 2009

17y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...

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Targeting, Confidence, and Trust
Data insights

Targeting, Confidence, and Trust

17y Elyse Tager

Targeting, Confidence, and Trust

Will the financial crisis cause consumers to be more concerned about privacy? Read More...

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Predictive Analytics: A Blend of Art and Science?
Analytics

Predictive Analytics: A Blend of Art and Science?

17y Neil Mason

Predictive Analytics: A Blend of Art and Science?

Can empirical approaches outperform human experts in different disciplines, from baseball scouting to digital marketing? Here's why predictive analyti...

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Customer Satisfaction With E-Commerce Dips
Audience

Customer Satisfaction With E-Commerce Dips

17y Enid Burns

Customer Satisfaction With E-Commerce Dips

Index shows online brokerage industry takes the biggest drop, while travel sites hold steady. Read More...

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Active Home Internet Users by Country, November 2008
Audience

Active Home Internet Users by Country, November 2008

17y Enid Burns

Active Home Internet Users by Country, November 20...

Active home Internet users increased in all but one country tracked. Read More...

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Behavioral Marketing's Role in Multicultural America
Data insights

Behavioral Marketing's Role in Multicultural America

17y Vicky Chen

Behavioral Marketing's Role in Multicultural Ameri...

A major shift in racial and ethnic demographics provides an opportunity for behavioral marketing to play an increasingly important role in advertising...

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Reporting and Analysis: Understanding the Difference
Analytics

Reporting and Analysis: Understanding the Difference

17y Jason Burby

Reporting and Analysis: Understanding the Differen...

Is your business merely looking at Web site performance data, or is it using the data to drive insight? Read More...

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Top 50 Advertisers by Media Value in November 2008
Ad Industry Metrics

Top 50 Advertisers by Media Value in November 2008

17y rumo

Top 50 Advertisers by Media Value in November 2008

Rankings of the top 50 Internet advertisers by media value in November 2008. Read More...

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What a Pixel and Cookie Can Reveal
Data insights

What a Pixel and Cookie Can Reveal

17y Brian Massey

What a Pixel and Cookie Can Reveal

A laundry list of what marketers can learn from a pixel and its accomplice, the cookie. Read More...

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Analytics Basics: Maximize Surveys' Effectiveness
Analytics

Analytics Basics: Maximize Surveys' Effectiveness

17y Neil Mason

Analytics Basics: Maximize Surveys' Effectiveness

You've decided to do a user survey in-house. Seven tips to get the data you need and ensure a good user experience. Second in a two-part series. Read ...

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Top Social Networking Sites in December 2008
Audience

Top Social Networking Sites in December 2008

17y rumo

Top Social Networking Sites in December 2008

AOL Community and newcomer SodaHead.com show the greatest year-over-year growth among social networking sites. Read More...

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To Meet, or Not to Meet: That Is the Question
Data insights

To Meet, or Not to Meet: That Is the Question

17y Anna Papadopoulos

To Meet, or Not to Meet: That Is the Question

An agency media director's guide to managing meeting requests and evaluating media properties. First in a two-part series. Read More...

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Study: Sizing up the Online Generation Gap
Audience

Study: Sizing up the Online Generation Gap

17y Enid Burns

Study: Sizing up the Online Generation Gap

Internet users, including Gen X and Y, take part in different activities based on their age group. Learn who's most social and who seeks out online re...

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Using Segmentation to Improve Site Conversions
Analytics

Using Segmentation to Improve Site Conversions

17y Jason Burby

Using Segmentation to Improve Site Conversions

Segmenting your messaging sounds like a time-consuming project. But it doesn't need to be the case. Read More...

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Digital TV Transition Could Leave One in Six Homes in the Dark
Audience

Digital TV Transition Could Leave One in Six Homes in the Dark

17y Enid Burns

Digital TV Transition Could Leave One in Six Homes...

Study finds that homes still need to buy a digital converter box or connect to cable or satellite service. Read More...

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Advertising Placements by Industry and Top Sponsored Links, December 2008
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, December 2008

17y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...

View article
Top U.S. Parent Companies and Stickiest Brands on the Web, December 2008
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, December 2008

17y rumo

Top U.S. Parent Companies and Stickiest Brands on ...

A look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...

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Marketers Ramp up Efforts to Self-Regulate
Data insights

Marketers Ramp up Efforts to Self-Regulate

17y Elyse Tager

Marketers Ramp up Efforts to Self-Regulate

Four advertising and marketing associations team up with the BBB to forge privacy guidelines for online behavioral advertising. Will this preemptive s...

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Analytic Basics: Visitor Surveys
Analytics

Analytic Basics: Visitor Surveys

17y Neil Mason

Analytic Basics: Visitor Surveys

How online visitor surveys fit into a digital analytics toolkit. First in a two-part series. Read More...

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Top U.S. Ad Networks, December 2008
Ad Industry Metrics

Top U.S. Ad Networks, December 2008

17y Enid Burns

Top U.S. Ad Networks, December 2008

The top 50 ad networks in December by unique visitor. Read More...

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Adults Outnumber Teens on Social Networks
Audience

Adults Outnumber Teens on Social Networks

17y Enid Burns

Adults Outnumber Teens on Social Networks

By sheer population numbers, 35 percent of online adults outnumbers 65 percent of online teens on social network sites. Read More...

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Behavioral Targeting and the Gender Divide
Data insights

Behavioral Targeting and the Gender Divide

17y Vicky Chen

Behavioral Targeting and the Gender Divide

Why marketers should think about ways to incorporate the social sciences into tactics for enhanced campaign effectiveness. Read More...

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