A look at brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleUPDATE: More so than in any other month, candidates went on the attack, and ran a total of nearly 65 million ad impressions in October, according to N...
View articleThe online advertising industry must do a better job of educating consumers about what behavioral targeting really means. Read More...
View articleThe industry breakdown of ad placements and unit types and the top 25 companies placing sponsored links. Read More...
View articleIt's useful to define and measure the volume of valuable behavior on a Web site, but does that count as engagement? Read More...
View articleChinese consumers have adopted Web 2.0 behavior at a faster rate than the American online population. Read More...
View articleTraffic to the Web homes of Democratic candidates has become more reflective of the actual race. Read More...
View articleRankings f the top 50 Internet advertisers by media value n August 2007. Read More...
View articleTacoda vice president Hugh McGoran discusses trends, offers predictions for behavioral. Last in a series. Read More...
View articleNearly 700 marketers gather in Minnesota to hear about multitasking's downside: workplace interruptions. What does this mean for interactive strategie...
View articleOver 45 percent of consultants said they will allocate 6 to 20 percent of their communications budgets to the Web next year, according to E-Voter Inst...
View articlePut your brand in a new environment, mix up the buy, shift strategies, and pull in more high-quality traffic to reverse the negative trends. Read More...
View articleA report from the eMetrics Summit in Washington. Read More...
View articleA look at the top 10 local markets by the number of unique users and time spent online. Read More...
View articleParents tend to be more concerned with the content their children view rather than time spent with media. Read More...
View articleSmart companies will find a way to meet their site visitors changing needs, beliefs, attitudes, and trigger points. Read More...
View articleA study finds consumers maintain multiple e-mail addresses, using at least one for trusted sources. What does this mean for marketers? Read More...
View articleUPDATE: Romney For President ran over 22 million Web ad impressions in September, according to Nielsen/NetRatings AdRelevance. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...
View articleA behavioral targeting campaign's success hinges on obsessive attention to tags. Read More...
View articleTake the long view when analyzing visitor behavior on Web sites. Last of a series. Read More...
View articleThompson pushed Paul from a longtime top ranking among Republican sites, while Obama remained the top Dem. Read More...
View articleRevenue Science VP Marla Schimke discusses trends, offers predictions for behavioral. Last in a series. Read More...
View articleWith more data available, decisions are increasingly driven by data instead of human intuition. Is that good for business? Read More...
View articleAs the Q3 Federal Election Commission fundraising reporting deadline loomed, presidential candidates took advantage of the medium to raise cash. Read ...
View articleGoogle prevailed as the top online property in the U.K. in August. Read More...
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